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The article is devoted to the author consideration of creating technologies of scree life fiction and documentaries. Its creators consider it to have a new form of visual comprehension and storytelling suitable for Web 2.0 epoch. More than 20 Timur Bekmambetov's interviews, workshops and speeches are analysed in the article. The authors of the article try to find out and structure screen life features as a new digital epoch language in its creators' understanding. These features are considered in the context of topical media communication problem of Web 2.0 epoch. The social changes as a consequence and as a cause of technological innovations are on the analysis focuses. The declarations of the creators of screenlife are compared with the key provisions of the digital ethics of the new era: humanisation of the Internet, accessibility, openness of the creative process, efficiency (journalism). In the same way, new threats to privacy, identity, the clash of traditional and newly emerging ethical paradigms as the basis of intergenerational and interpersonal conflicts are also considered. It is concluded that the concept of screenlife as a new language of fine art in its author's interpretation and current research in the field of ethics of modern media communications is significantly matched.