Suchergebnisse

The purpose of the study is to characterize the discursive strategies and tactics of the Ukraine's President V. Zelenskyy. V. Zelenskyy's political discourse is mainly determined by the strategy for increase and the strategy of theatricality. The strategy for in- crease is used to create a positive mental space around oneself and one's political force, so it is implemented through the tactics of analysis-"plus", which involves analyzing the political situation without explicit approval of one's contribution, with gratitude to or- dinary citizens. The strategy of theatricality is realized through the tactics of cooperation, which explains the intention to identify with the people. Techniques here are the use of vocatives-ethnonyms and the inclusive pronoun "we", which participate in the construc- tion of "we-discourse" and "the communitization of responsibility"; reduced everyday communication in the format of storytelling; translingual speech practice. The tactics of irony is manifested in the use of irony against political opponents in order to self- position and create a "manipulative discourse of the positive". V. Zelenskyy's presiden- tial discourse is a complex speech formation, the characteristic features of which are: the format of reduced everyday communication in addressing the Ukrainian people; intention to show solidarity with the people in solving common problems; representation of the values of the youth linguistic community; dissemination of public messages through social networks; actualization in speech of physiological and social needs of people; performative function of irony.

The purpose of the study is to characterize the discursive strategies and tactics of the Ukraine's President V. Zelenskyy. V. Zelenskyy's political discourse is mainly determined by the strategy for increase and the strategy of theatricality. The strategy for increase is used to create a positive mental space around oneself and one's political force, so it is implemented through the tactics of analysis-"plus", which involves analyzing the political situation without explicit approval of one's contribution, with gratitude to ordinary citizens. The strategy of theatricality is realized through the tactics of cooperation, which explains the intention to identify with the people. Techniques here are the use of vocatives-ethnonyms and the inclusive pronoun "we", which participate in the construction of "we-discourse" and "the communitization of responsibility"; reduced everyday communication in the format of storytelling; translingual speech practice. The tactics of irony is manifested in the use of irony against political opponents in order to self-position and create a "manipulative discourse of the positive". V. Zelenskyy's presidential discourse is a complex speech formation, the characteristic features of which are: the format of reduced everyday communication in addressing the Ukrainian people; intention to show solidarity with the people in solving common problems; representation of the values of the youth linguistic community; dissemination of public messages through social networks; actualization in speech of physiological and social needs of people; performative function of irony.

The era of post-truth is investigated as a communicative situation that contributes to the spread of propaganda and counter-propaganda, since it generates a pluralism of interpretations of reality, and, consequently, wide opportunities for creating frames, and is determined mainly by emotional perception of information as opposed to analytical understanding and conscious reflection. Proceeding from the fact that the basis of counter-propaganda (as well as propaganda) is the communication process, its structural elements are determined.