Suchergebnisse

Covers -- Guest editorial -- Sharing economy: seeing through the fog -- Collaborative innovation in the sharing economy -- Building customers' trust in the ridesharing platform with institutional mechanisms -- Antecedents and role of individual sociability on participation in mobile collaborative consumption -- The conditioning function of rating mechanisms for consumers in the sharing economy -- The sharing economy ideal -- Policy compliance and deterrence mechanism in the sharing economy -- Does more crowd participation bring more value to crowdfunding projects? The perspective of crowd capital -- Analyzing campaign's outcome in reward-based crowdfunding -- Dealing with initial success versus failure in crowdfunding market.

The current COVID-19 crisis has seen governments worldwide mobilising to develop and implement contact-tracing apps as an integral part of their lockdown exit strategies. The challenge facing policy makers is that tracing can only be effective if the vast majority of the population uses the one app developed; its specifications must therefore be carefully considered. We theorise on tracing apps and mass acceptance and conduct a full-factorial experiment to investigate how app installation intention is influenced by different app specifications based on three benefit appeals, two privacy designs, and two convenience designs. By applying quantile regression, we not only estimate the general effect of these app specifications but also uncover how their influence differs among citizens with different propensities for acceptance (i.e. critics, undecided, advocates)—a crucial insight for succeeding with mass acceptance. This study contributes to research in three ways: we theorise how mass acceptance differs from established app acceptance, we provide a fine-grained approach to investigating the app specifications salient for mass acceptance, and we reveal contextualised insights specific to tracing apps with multi-layered benefit structures. Our findings can guide policy makers by providing specification recommendations for facilitating mass acceptance of tracing apps during pandemics or other societal crises