Suchergebnisse

To deal with the omnipresence of otherness in today's culturally-complex world, Cross-Cultural Management (CCM) investigates the interrelations between culture and management. The most recent research denaturalizes culture to emphasize the construction of otherness as an instrument of power plays. Thus, it refutes the very possibility of vast national cultures, given the cultural diversity found in modern societies. This conceptual article revisits the notion of culture and provides a definition that makes it possible to grasp both what is inherited and what is created in 'otherness'. It draws upon an interpretive approach to culture which, although still overlooked in English-language research on CCM, has for several decades been developed in France. The socalled Gestion & Société approach posits that the root causes of otherness lie in the diversity of culturally-shared major fears and ideal ways of living together to counteract them. This approach breaks new ground by emphasizing the inherited cultural references underlying the individuals' sense-making and by acknowledging the individual agency of the stakeholders who use these references to create new intercultural arrangements in cross-cultural encounters at work. A language metaphor is used to show how the inherited part of culture and the part that is created are articulated. Examples of empirical findings illustrate the benefits of this approach to overcome the critical effects of otherness. The value of its contribution to the understanding of otherness is assessed in comparison with other interpretive approaches, and avenues for future research are discussed.

For over 20 years researchers have urged international managers to take culture into account. Focussing on culture raises the problem of using relevant units of analysis. This article advocates that national cultures should be considered even in the global economic context. First, analysis on the national scale makes sense when it is grounded in a political approach to culture. Second, the relevance of the national level is illustrated by the case of Switzerland. If at first sight, Switzerland is a country with multiple internal cultures and borders, a closer analysis shows that the Swiss people share a common political culture based upon attachment to local communities and institutions, to government through consensus and to conflict solving by resorting to arbitration and pragmatism. In the Swiss case, the article shows that management practices are embedded in national political cultures. Validity of the national political culture approach beyond the Swiss case is examined and implications for managers working in cross-cultural environments are discussed.

This paper explores the potential of conducting multiparadigm research within and beyond cross-cultural management, using narratives to examine how organizations shape migrant integration experiences and trajectories. It highlights the strengths of paradigmatic multiplicity in research with examples of three illustrative studies respectively using functionalist, interpretive and critical perspectives, while also considering the boundaries of these individual approaches. The paper proceeds to explore the potential of adopting a multiparadigm approach within a research strategy that places narratives at the centre of enquiry. It identifies the scope and focus of future research for a socially and politically important area of enquiry; it evaluates the application of diverse paradigm-driven methodological perspectives including the challenges involved in using them alone and in combination; and it develops a transferable framework to guide research in cross-cultural management, organization and migration studies that helps to assure procedural and conceptual rigour, and to generate practicable insights that facilitate successful integration outcomes.