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Molding public opinion on any subject involves several steps. First, it is essential to define clearly the objec tives of the campaign. Second, the public or publics to be influenced should be clearly identified. Third, careful surveys of the attitudes and opinions of the relevant publics regarding the campaign objectives and programs should be made. Fourth, the survey data should be carefully analyzed to find out why people hold the views they do regarding the program or lack information regarding it. This is probably the most important and most difficult step. Once the previous analysis has been made the next step is to create an organization for the express purpose of carrying out the campaign. Special attention must be given to both the strategies of argument and persuasion. Publicity really presents no great problem, once the previous steps have been taken. To solve the problem effectively a number of specific suggestions are given. It is inherent in the democratic process that those who believe in an idea or program should exercise their constitutional right to try and win support for it. This propaganda effort, how ever, should use to the full, methods and techniques which really help citizens to decide rationally. Emphasis should be placed on education, information, and enlightenment.

Molding PO on any subject involves several steps: (1), it is essential to define clearly the objectives of the campaign, (2), the public or publics to be influenced should be clearly identified, (3), careful surveys of the att's & opinions of the relevant publics regarding the campaign objectives & programs should be made, & (4), the survey data should be carefully analyzed to find out why people hold the views they do regarding the program or lack information regarding it. This is probably the most important & most difficult step. Once the previous analysis has been made the next step is to create an org for the express purpose of carrying out the campaign. Special attention must be given to both the strategies of argument & persuasion. Publicity really presents no great problem, once the previous steps have been taken. To solve the problem effectively a number of specific suggestions are given. It is inherent in the democratic process that those who believe in an idea or program should exercise their constitutional right to try & win support for it. This propaganda effort, however, should use to the full, methods & techniques which really help citizens to decide rationally. Emphasis should be placed on educ, information, & enlightenment. AA.

The first managing Ed of the Public Opinion Quarterly (POQ) looks back over the history of the journal on the occasion of its 20th anniversary, & describes: (1) the hopes of the founders - 'to approach the subject of PO from the broadest possible perspective;' (2) obtaining the funds & staff to build an org (3) the 4-fold departmental org (PO res, organized groups, gov & communications) of the POQ reflected a belief in the structure of the field of PO; (4) initially the editorial staff took an active part in initiating res so that the resulting articles in the journal would reflect the staff idea of what the field of PO should cover, but as time went on 'the contents of the magazine began to reflect more & more the actual trends in PO activities outside the academic field rather than the theoretical model of the staff. ... The aspects of PO which soon came to receive major emphasis were opinion surveys & mass media.' (5) Assessing the POQ against the alms of its founders indicates that it has measured up except in that 'The Quarterly was looked upon not so much as the house organ of a new academic discipline, but as a vital tool of inter-disciplinary res. This vision of the Quarterly's future is by no means lost, & it will undoubtedly persist until means can be found to realize it.' S. F. Fava.