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Abstract
The authors consider reflexive games that describe the interaction of subjects (agents) making decisions based on an awareness structure, i.e., a hierarchy of beliefs about essential parameters, beliefs about beliefs, and so on. It was shown that the language of graphs of reflexive games represents a convenient uniform description method for reflexion effects in bélles-léttres.

Intro -- Preface: Phenomenon of Social Networks -- Contents -- Introduction: Games and Networks -- 1 Models of Influence in Social Networks -- 1.1 Influence and Influence Level -- 1.1.1 Influence. Classification of Models -- 1.1.2 Influence and Diffusion of Innovations -- 1.1.3 Opinion Formation -- 1.1.4 Spread of Influence and Information -- 1.2 Common Knowledge. Collective Actions -- 1.2.1 Role of Awareness -- 1.2.2 Public Goods and Specialization -- 1.2.3 Communication and Coordination -- 1.2.4 Social Control and Collective Action. Network Stability -- 1.3 Models and Properties of Social Networks -- 2 Models of Informational Control in Social Networks -- 2.1 Markovian Model of Informational Influence -- 2.2 Informational Control and Opinions of Network Members -- 2.3 Unified Informational Control in Homogeneous Networks. Role of Mass Media -- 2.4 Informational Control and Reputation of Network Members -- 2.5 Informational Control and Trust of Network Members -- 2.6 Informational Control and Network Structure -- 2.7 Actional Model of Influence -- 3 Models of Informational Confrontation in Social Networks -- 3.1 Informational Confrontation: Distributed Control and Interests Coordination -- 3.2 Informational Epidemic and Protection Against It -- 3.3 Informational Confrontation in Mob Control -- References.