The systematic character of the universe and the nature of synchronic level give rise to the possibility of identifying similarities and differences between invariant and variant relations, while the diachronic level provides the possibility of defining the relationship between the system elements and the potential of historical development of the mentioned elements. Any language possesses its own style of conceptualization. Accordingly, each language creates its own worldview. The language represents the essential means of developing the knowledge about the universe. In reflecting the reality, the speaker manifests the results of the word cognition. The sum of the knowledge represented in the lingual form is considered to be "the lingual representation of the world", in other words, "lingual world model" or "lingual worldview".
Cultural Anthropology and Linguistic Anthropology are two vital subfields within anthropology, each offering unique insights into the diverse and complex ways in which human societies operate. When these disciplines converge, a profound synergy emerges, providing a richer and more holistic understanding of the cultural, linguistic, and social dimensions of human life. This article explores the interplay between cultural and linguistic anthropology, revealing how their synergy enhances our grasp of the intricacies of human existence. The fields of cultural and linguistic anthropology have long been distinguished by their unique focuses, methodologies, and research interests. Cultural anthropology delves into the intricacies of human societies, exploring cultural practices, beliefs, and social structures, while linguistic anthropology focuses on the role of language in culture and society. However, a synergetic paradigm is emerging that seeks to bridge these two disciplines, recognizing the intricate connection between language and culture. This paradigm acknowledges that linguistic and cultural anthropology are not mutually exclusive but, instead, complementary lenses through which to view the complex tapestry of human societies. Cultural and linguistic anthropology, though distinct in their focuses, share a fundamental interest in understanding the dynamics of human societies and cultures. When it comes to exploring shifts in value systems, these two subfields of anthropology often employ similar research methods. In this article, we will delve into the methods that cultural and linguistic anthropologists commonly share in their investigations of evolving value systems. Keywords: Linguistic anthropology; Cultural anthropology; Shared methodology; values.
The article represents an attempt at describing the essence of cognitivelinguistics - the real face of modern linguistic science. Analysisof the well-known theories made possible to identify some newvectors: analysis of the semantic frame from the point of view of therelation between the contours of the individual and collective consciousness;analysis of the semantic frame from the point of viewof the relation between subjective and objective factors; analysis ofthe concepts of validity, dependency and heredity within the framepremises; analysis of the concepts of reliability of the structure,adequacy and relevance of the relationships between the elements,integrity and completeness of the structure; analysis of one of themost complex dynamic processes – expansion of the frame system.The process of formation of the system of semantic frames is viewedin the article as some "ritual of interaction" implying the processof transforming individual knowledge and experience into collectiveknowledge and experience.
The article delves into the intricate domain of experimental research about linguistic consciousness dynamics. The exploration of linguistic consciousness dynamics encompasses a multifaceted examination that includes the analysis of how social, cultural, and psychological factors contribute to the formation of linguistic consciousness, the delineation of the developmental patterns it follows, the methodological principles that underpin its analysis, and the utilization of experimental techniques for its thorough investigation. The emergence of consciousness as a precise regulator of human behaviour is rooted in a complex interplay of inherent and acquired elements, all of which materialize during socialization. It is imperative to acknowledge that knowledge does not arise from unmediated perception; instead, perception is structured by cognitive models and schemas. Within the purview of the article, we underscore the efficacy of employing experimental methodologies, specifically those drawn from the realm of psycholinguistics, as a potent avenue for determining the precise position of specific concepts and the semantics of particular words within the intricate hierarchy of meanings and thoughts held by native speakers. The empirical data derived from experimental inquiries into the dynamics of linguistic consciousness serves as compelling affirmation for the existence of systematicity within this cognitive realm. Crucially, this systematicity does not represent an immutable trait etched indelibly into individuals; instead, it emerges due to their progressively deepening comprehension of the tangible world and the accrual of a more extensive spectrum of social experiences.
This article aims at defining the essence of "Hate Speech" and studying it as a source of neologisms and metaphors depicted on social media. Concerns about the relationship between inflammatory hate speech and violent acts have grown as a result of the rising number of attacks against people of different national, ethnic and religious affiliations, cultures, orientations and beliefs. The fact that the language of social media is characterized by tendencies to disguise the truth, reveal half-truths and ambiguous expressions and influence public opinion makes us realize that people especially public figures spare no effort to find effective terminology or phraseology in order to cast a shadow, ridicule or humiliate the opposing side through linguistic means. Therefore, the analysis of such linguistic peculiarities of social media gain a great importance in order to avoid the use of irrelevant terminology aiming at insulting and humiliation people.
