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Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growin

This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administra

Recent assessment trends suggest that those interested in media literacy in higher education will need to clearly define the term and develop standards and competencies to measure media literacy student-learning outcomes. Standards, one from an accreditation agency and the other from an academic association, are presented as starting points for further conversation.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Part I: The Foundation For Reform -- 1 The New Liberal Arts -- 2 Media Education and Technology -- 3 The New Professionalism and the University: A Blueprint for Renewal -- 4 The New Professionalism and Media Practioners: A Blueprint for Reconstruction -- Part II: Building For Reform -- 5 Frameworks for the Enriched Major -- 6 Building Toward the New Professionalism -- 7 Teachers and Students on the Front Line of Reform -- 8 Accountability and Accreditation -- References -- Author Index -- Subject Index.