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In: Studies in economic and social history
In: Business history, Band 54, Heft 4, S. 643-647
ISSN: 1743-7938
In: The economic history review, Band 61, Heft 3, S. 695-725
ISSN: 1468-0289
Was a 'transformation of selling' in the US between the 1880s and 1930 exceptional? Archives of three leading British consumer goods companies reveal that a comparable transformation in selling methods was effected through the changing role for salesmen. Unlike the explanation offered for the transformation in the US, developments in Britain cannot be explained by a structural model in which the dynamics are mass production, size, corporate structure, and strategy. Consumer theory based on product characteristics and consumer behaviour provides a superior explanation. The history of marketing by the British companies also justifies a challenge to the production‐driven interpretation of business development and corporate growth.
In: Business history, Band 48, Heft 3, S. 376-398
ISSN: 1743-7938
In: Enterprise & society: the international journal of business history, Band 4, Heft 3, S. 554-555
ISSN: 1467-2235
In: Enterprise & society: the international journal of business history, Band 4, Heft 1, S. 148-149
ISSN: 1467-2235
In: The journal of economic history, Band 62, Heft 2
ISSN: 1471-6372
In: Enterprise & society: the international journal of business history, Band 2, Heft 2, S. 381-383
ISSN: 1467-2235
In: The economic history review, Band 53, Heft 4, S. 621-645
ISSN: 1468-0289
In: Enterprise & society: the international journal of business history, Band 1, Heft 2, S. 444-445
ISSN: 1467-2235
In: Business history, Band 42, Heft 1, S. 1-20
ISSN: 1743-7938
In: The economic history review, Band 52, Heft 3, S. 405-435
ISSN: 1468-0289