Verticality and Conceptual Metaphors: A Systematic Review
In: Cian, Luca. "Verticality and Conceptual Metaphors: A Systematic Review." Journal of the Association for Consumer Research 2, No. 4 (2017): 444-459
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In: Cian, Luca. "Verticality and Conceptual Metaphors: A Systematic Review." Journal of the Association for Consumer Research 2, No. 4 (2017): 444-459
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In: Corporate Communications: An International Journal Vol. 19 No. 2, 2014
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In: Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039
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In: The Marketing Review, 2011, Vol. 11, No. 2, pp. 165-187
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In: Journal of Marketing, 2020
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Working paper
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In: Cian, Luca, Chiara Longoni, and Aradhna Krishna, "Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion," Journal of Marketing Research, Forthcoming
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In: Journal of consumer research: JCR ; an interdisciplinary journal, S. ucv046
ISSN: 1537-5277
In: Journal of Consumer Research, Band 42, Heft 4
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In: Darden Case No. UVA-M-0956
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 41, Heft 6, S. 1426-1446
ISSN: 1537-5277
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