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"Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. Every day, however, they are faced with various types of problems, challenges and incidents, which include customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing a business and impacting consumer confidence. It presents an easy-to-follow blueprint to ensure that identification can effectively move into intervention and action and explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity and attention.Also covering how to build resilience and make effective decisions under pressure, it is supported by tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm"--

Shadows of War: Violence, Power, and International Profiteering in the Twenty‐first Century By Carolyn Nordstrom. Berkeley. University of California Press. 2004.

Food deserts and accessibility represent a new frontier in the assault of life-threatening, dietrelated diseases, including diabetes, obesity, hypertension, and atherosclerosis. Scholars represent the research literature from diverse disciplines, such as anthropology, agriculture, sociology, economics, marketing, public policy, sociology, and social epidemiology. Applied sociology has not contributed to this important conversation. Applied sociology's integration and use of theory, methods, and practical approach for addressing social problems may enhance the food deserts and accessibility literature and help eradicate barriers to consumption of affordably priced and nutritious foods often associated with race/ethnicity, poverty, residential segregation, and lack of access. Medical research has long suggested that the onset of coronary disease, diabetes, hypertension, and obesity are exacerbated by poor nutritional habits and lack of exercise. These explanations are overly simplistic. Over the last twenty years a stream of research has begun to flow that explores how access (or lack of access) to food environments, including supermarket, grocery store, and food retail establishments, impacts food shopping habits and, thus, nutritional habits. We discuss some of the limitations associated with the food deserts and accessibility literature, including conceptual issues, the urban bias in research, methodological limitations, and the absence of theory.