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Waddington's comment on `Conservatism, Dogmatism, and Authoritarianism in British Police Officers' by Colman and Gorman is motivated, in part at least, by overtly political considerations. None of his specific criticisms bears close scrutiny. One is based on a selective misquotation which conveys the opposite meaning to that of the original; a second focusses on a supposed `lack of illiberalism' among police officers which is clearly contradicted by the data, and a third arises from an elementary blunder in the interpretation of a statistically non-significant difference.

A critical examination is undertaken of the major arguments which have been advanced in support of the hyp that the 15-point X IQ gap between black & white Amer's is largely determined by genetic factors, & the conclusion is reached that they are all specious & valid. The a priori argument, which suggests that it is highly likely that such genetic diff's between the 2 pop's do exist, is shown to be illogical on 2 counts & based on an empirically unsubstantiated premise; furthermore, a more persuvsive a priori hyp in the opposite direction is formulated & defended. Attention is called to the much-neglected direct evidence, based on comparisons of the IQ scores of black people with known %'s of white ancestry, & it is shown that this evidence does not confirm the genetic hyp. The argument from compensatory educ is examined, & it is pointed out that the evidence is irrelevant even if it is reliable. The heritability argument, which is based on the findings of twin studies, is challenged by the evidence on intrauterine effects on later intellectual development, which make possible a plausible non-genetic interpretation of the findings of twin studies, & by the logical point that the heritability of a character within a pop does not bear on the origin of diff's between pop's. 2 versions of the "culture fairness" argument are criticized on the grounds that they ignore the most signif environmental influences of performance in IQ tests among the various minority groups in the US, & also pay no attention to the phenomenon of "passing for white." Finally, the ideological character of the geneticist doctrine is examined, with particular reference to the writings of A. R. Jensen (see SA 0312/B4540) & H. J. Eysenck (RACE INTELLIGENCE AND EDUCATION, London, England: Temple Smith, 1971). AA.

This study focuses on the hypothesis that entertainment and enjoyment properties of television programs have effects on recall, recognition, and perception of accompanying advertisements similar to the effects of program involvement reported by Norris and Colman (1993). Ninety-nine
subjects each watched one of three television programs accompanied by six unfamiliar advertisements and then responded to questionnaires designed to measure perceptions of the programs and advertisements and memory for the advertisements. Correlations between program ratings and memory for
advertisements were consistently negative but nonsignificant, and program ratings showed no consistent relationship with perceptions of the advertisements. The results provide no evidence that program entertainment and enjoyment, in contrast to involvement, influence advertisement effectiveness,
which suggests that observed context effects depend on the predictor variables investigated.