Suchergebnisse

In a neoliberal, market-oriented society where traditional welfare is minimized, looked down upon and seen as obsolete, it is no surprise that political entrepreneurs, market-actors, corporations, ad-gurus and brands are playing energetic roles as the new welfare creators and welfare experts and are generating unexplored linkages between brands and welfare. In order to feed off the world of welfare and still maintain legitimacy and grow in popularity, brands need this to be an utterly cool thing – that's why brands need welfare-cool.