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"Our culture proclaims its respect for scientific reason, yet we seem no less bedazzled and bedeviled by myth than our remote ancestors. Now, sixty years after Roland Barthes first explored the mythological underpinnings of 1950s consumerism in his seminal Mythologies, the pre-eminent cultural critic Peter Conrad takes up the challenge of tracing myths into the 21st century. From Queen Elizabeth II to Caitlyn Jenner, from Tyrannosaurus Rex to Donald Trump, Conrad's exhilarating book surveys the age-old wisdom behind the absurdities of popular culture in this formidably astute but always entertaining style."--Back cover

Exploring America's influence on the world from an international perspective, the author, drawing on his impressive cultural skills to assess, surprise, invigorate and delight, looks at the wars, politics, movies, music, clothes, foods, novels, paintings and more that have shaped the world

Intro -- Contents -- Preface -- Acknowledgments -- PART I: CONCEPTS -- 1 Medicalization: Context, Characteristics, and Changes -- PART II: CASES -- 2 Extension: Men and the Medicalization of Andropause, Baldness, and Erectile Dysfunction -- 3 Expansion: From Hyperactive Children to Adult ADHD -- 4 Enhancement: Human Growth Hormone and the Temptations of Biomedical Enhancement -- 5 Continuity: Homosexuality and the Potential for Remedicalization -- PART III: CONSTRAINTS AND CONSEQUENCES -- 6 Measuring Medicalization: Categories, Numbers, and Treatment -- 7 The Shifting Engines of Medicalization -- 8 Medicalization and Its Discontents -- Notes -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.

- Social scientists and other analysts have written about medicalization since at least the 1970s. While early critics of medicalization focused on psychiatry (Szasz, 1970) or a more general notion of medical imperialism (Illich, 1975), sociologists began to examine the processes of medicalization and the expanding realm of medicine (Freidson, 1970; Zola, 1972). As sociological studies on medicalization accumulated (see Conrad, 1992; 2000) it became clear that medicalization went far beyond psychiatry and was not always the product of medical imperialism, but of more complex social forces. The essence of medicalization became the definitional issue: defining a problem in medical terms, usually as an illness or disorder, or using a medical intervention to treat it. While the medicalization process could be bidirectional and partial rather than complete, there is strong evidence for expansion rather than contraction of medical jurisdiction.Keywords: consumerism, managed care, medicalization, medicine, ADHD, sociology of health.Parole chiave: consumerismo, managed care, medicalizzazione, medicina, ADHD, sociologia della salute.