Suchergebnisse

Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the entire crisis communicaiton process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (precrisis, crisis, and postcrisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research

"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--

AbstractTo be effective, issue managers must develop a sophisticated understanding of the Internet's effect on issues management. Our current understanding is in an early phase of description. We know that the Internet makes it easier for publics to form so they can press an issue but precious little is known of how the dynamic operates. The issue contagion perspective is offered as an explanatory and prescriptive device. The idea of an issue contagion posits that the Internet provides a means for altering issue priorities, often with blinding speed. One route for change is altering the likelihood; a common evaluative tool for prioritising issues that assesses the probability of an issue gaining strength and requiring action. Through various Internet communication channels, attempts can be made to change the likelihood of an issue requiring attention and action — an issue manager will witness shifts in issue prioritisation. This paper details why likelihood is important, how it can be altered via the Internet, and the implications for issue managers. Copyright © 2002 Henry Stewart Publications.

The discrepancy between popular impressions of how the 2002 changeover to the euro affected prices and its actual impact is perhaps the most surprising consequence of the single currency's introduction. Following the changeover, perceived inflation rose significantly and returned to its prechangeover level only several months later. This paper argues that people's inflation misperceptions could have been avoided. Using principles of crisis communication, we identify the mistakes made and present policy recommendations for future changeovers

"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication. Going beyond traditional applications, the Handbook also explores the key emerging areas of new technology and global crisis communication. Designed to improve the practice of crisis communication, The Handbook of Crisis Communication provides a collection of approaches and insights into crisis communication that informs the work of practitioners, with applied research to make crisis communication more effective. It also offers a resource for crisis communication researchers, including various methods of studying crisis communication and suggestions for future research. Updates in this second edition include new and revised case studies, discussion of the latest terminology and methods, new scenarios for students and practitioners to consider, and more"--

"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication. Going beyond traditional applications, the Handbook also explores the key emerging areas of new technology and global crisis communication. Designed to improve the practice of crisis communication, The Handbook of Crisis Communication provides a collection of approaches and insights into crisis communication that informs the work of practitioners, with applied research to make crisis communication more effective. It also offers a resource for crisis communication researchers, including various methods of studying crisis communication and suggestions for future research. Updates in this second edition include new and revised case studies, discussion of the latest terminology and methods, new scenarios for students and practitioners to consider, and more"--

"Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"--