La comunicazione pubblica dell'Europa: istituzioni, cittadini e media digitali
In: Biblioteca di testi e studi 1254
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In: Biblioteca di testi e studi 1254
In: Autonomie locali e servizi sociali, Band 34, Heft 2, S. 213-230
In: Autonomie locali e servizi sociali, Band 34, Heft 2, S. 213-230
In: Società Mutamento Politica: SMP ; rivista di sociologia, Band 13, Heft 25, S. 97-108
ISSN: 2038-3150
The article presents the results of a study aimed at investigating the engagement networks activated in the planning process of the territories affected by the 2016 earthquake in the Marche region. The research objective is to reflect on communication strategies implemented by a selection of municipal administrations to promote transparency and information sharing and, at the same time, citizen participation in design and planning processes. The results highlight the emergence of an all-of-society engagement approach, to experiment and co-create with a renewed relationship between institutions, science, and local communities.
This article aims to investigate the evolution of public sector communication before and after the Covid-19 crisis that has strongly impacted governmental institutions, public policy, contemporary society, and media ecologies. After a review of the main characteristics of public sector communication, the article proposes an interpretative and dynamic model to better understand the new challenges for public institutions. The model introduces ethics as the new, primary driver for public sector communication to surround all decisions, pointing out the need for transparent, authentic participation and dialogue to build trust. Focusing on two dimensions (trust/distrust, openness/closedness), the authors investigate the main trajectories of change for public sector communication, conceiving the three pillars of open government (transparency, participation and collaboration) as strategic values for improving the quality and efficacy of communication. In this time of uncertainty, the new trajectories of communication should fully embrace an ethical approach in order to become resilient, able to respond to citizens' needs and expectations, and to maintain responsible relationships with media, varied strategic publics, and a rapidly changing global community.
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This article aims to investigate the evolution of public sector communication before and after the Covid-19 crisis that has strongly impacted governmental institutions, public policy, contemporary society, and media ecologies. After a review of the main characteristics of public sector communication, the article proposes an interpretative and dynamic model to better understand the new challenges for public institutions. The model introduces ethics as the new, primary driver for public sector communication to surround all decisions, pointing out the need for transparent, authentic participation and dialogue to build trust. Focusing on two dimensions (trust/distrust, openness/closedness), the authors investigate the main trajectories of change for public sector communication, conceiving the three pillars of open government (transparency, participation and collaboration) as strategic values for improving the quality and efficacy of communication. In this time of uncertainty, the new trajectories of communication should fully embrace an ethical approach in order to become resilient, able to respond to citizens' needs and expectations, and to maintain responsible relationships with media, varied strategic publics, and a rapidly changing global community.
BASE
In: Società Mutamento Politica: SMP ; rivista di sociologia, Band 13, Heft 25, S. 235-246
ISSN: 2038-3150
The latest emergencies – economic, refugee, and the pandemic of Covid-19 – has impacted in European collective identity construction, especially in Southern Europe. This article investigates if the pandemic crisis has activated in young Italian and Spanish university students nationalistic or/and European responses. The analysis, based on an online survey, uses the partial least squares structural equation modelling (PLS-SEM) statistical method to perform an exploratory analysis of the explanatory theoretical model of European sentiment. The results show that young people attribute several meanings to Europe during the pandemic, which are based mainly on making informed decisions and recognizing a common space of interaction as an opportunity of peace, security and democracy. The findings highlight the role of EU communicative actions in increasing trust in national and European institutions.
Over the last twenty years, profound transformations have affected public sector communication, changing and redefining its practices and tools, while influencing its research boundaries and trajectories. Communication function has shown innovative traits linked to the impact of Internet and social media, but it has also revealed its fragility when facing growing political interferences and resistances from organizational bureaucracies. The Covid-19 pandemic has represented a turning point for public sector communication. The latter has acquired new visibility in this emergency situation, and it has been forced to redefine consolidated communication models. In this scenario characterized by a general distrust toward institutions, public sector communication must recover credibility, guarantee transparency, correctness and timeliness in the dissemination of information. Starting from these considerations, this study on government communication in the context of Covid-19 investigates two aspects: the possibility that the emergency situation represents an opportunity to relaunch public sector communication as a service function, with particular regard to its digital dimensions; the reconstruction of the narration of the pandemic through government communication campaigns in the context of traditional and social media, highlighting contents styles and languages. Results underline the informative and service function of institutional communication, revealing in some phases innovations in languages and strategies. The alignment and synchronicity between different institutional voices and platforms, and the presence of an effective coordination, emerge during the lockdown while they become weaker in the following phase. This article suggests investing in permanent research on public communication to foster a more sophisticated use of campaigns and social media so as to nurture a constructive dialogue with citizens.
BASE
Over the last twenty years, profound transformations have affected public sector communication, changing and redefining its practices and tools, while influencing its research boundaries and trajectories. Communication function has shown innovative traits linked to the impact of Internet and social media, but it has also revealed its fragility when facing growing political interferences and resistances from organizational bureaucracies. The Covid-19 pandemic has represented a turning point for public sector communication. The latter has acquired new visibility in this emergency situation, and it has been forced to redefine consolidated communication models. In this scenario characterized by a general distrust toward institutions, public sector communication must recover credibility, guarantee transparency, correctness and timeliness in the dissemination of information. Starting from these considerations, this study on government communication in the context of Covid-19 investigates two aspects: the possibility that the emergency situation represents an opportunity to relaunch public sector communication as a service function, with particular regard to its digital dimensions; the reconstruction of the narration of the pandemic through government communication campaigns in the context of traditional and social media, highlighting contents styles and languages. Results underline the informative and service function of institutional communication, revealing in some phases innovations in languages and strategies. The alignment and synchronicity between different institutional voices and platforms, and the presence of an effective coordination, emerge during the lockdown while they become weaker in the following phase. This article suggests investing in permanent research on public communication to foster a more sophisticated use of campaigns and social media so as to nurture a constructive dialogue with citizens.
BASE