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What is Latinx art? Lessons from Chicanx and diasporican artists -- Exhibiting Latinx art : on critics, curators, and going "beyond the formula" -- Nationalism and the currency of categories -- On markets and the need for cheerleaders -- Whitewashing at work, and some ways out.

Ideologies of consumption and the business of shopping malls -- Authenticity and space in Puerto Rico's culture-based informal economy -- The battle for cultural equity in the global arts capital of the world -- The trials of building a national museum of the American Latino -- Through commerce, for community: Miguel Luciano's nuyorican interventions -- Tango tourism and the political economy of space -- Urban/creative expats: outsourcing lives in Buenos Aires -- Conclusion: the cultural politics of neoliberalism

Here comes the Latino middle class -- Latinos : the new republicans (they just don't know it) -- The hispanic consumer: that's "a lot of dollars, cars, diapers, and food" -- The time-squaring of el barrio : on mega projects, spin and "community consent" -- From barrio to mainstream : on the politics of latino/latina art museums -- The "disciplining" of ethnic studies : or why it'll take Goya foods and J. Lo to endow Latino studies -- Conclusion: On the dangers of wishful thinking

"Just ten years ago, discussions of Latina/o media could be safely reduced to a handful of TV channels, dominated by Univision and Telemundo. Today, dramatic changes in the global political economy have resulted in an unprecedented rise in major new media ventures for Latinos as everyone seems to want a piece of the Latina/o media market. While current scholarship on Latina/o media have mostly revolved around important issues of representation and stereotypes, this approach does not provide the entire story. In Contemporary Latina/o Media, Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading scholars to move beyond analyses of media representations, going behind the scenes to explore issues of production, circulation, consumption, and political economy that affect Latina/o mass media. Working across the disciplines of Latina/o media, cultural studies, and communication, the contributors examine how Latinos are being affected both by the continued Latin Americanization of genres, products, and audiences, as well as by the whitewashing of "mainstream" Hollywood media where Latinos have been consistently bypassed. While focusing on Spanish-language television and radio, the essays also touch on the state of Latinos in prime-time television and in digital and alternative media. Using a transnational approach, the volume as a whole explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media"--