Suchergebnisse

<p>The 20th century's epistemological turn in social sciences (Denzin &amp; Lincoln, 1994; Punch, 2013) acknowledged the importance of qualitative research methods. The need for this turn was also pointed out by Habermas (1979), who noticed that the way data was collected in social sciences affected the analysis and data interpretation. Research gained a comprehensive character and proposed a phenomenological approach of reality (Guba &amp; Lincoln, 1994; Willig, 2008; Lindlof &amp; Taylor, 2011). Nowadays, we notice a "more confident community of scholars" whose earlier endeavors had "opened up the study of cultures, meanings, symbolic performances, and social practices" (Lindlof &amp; Taylor, 2002, p. xi).</p>

<p>Questions regarding communication practices in everyday interactions and how people attribute meanings to the communication acts are issues frequently addressed by social-science researchers and practitioners. Qualitative research may reveal possible answers, as it tends to be concerned with meanings (Willig, 2013). This approach can also contribute to addressing social problems from a perspective that might complement other methodological approaches.</p>

An great body of research has been carried out to study physician-patient communication and its impact on quality of care, patient satisfaction, treatment and health. Good physician-patient communication is proved to increase patient's health. Most of the existent literature on the field has been done on younger patients and only a small part of the studies conducted took into consideration the older patients' communication and relationship with their doctors. We depart from the idea that age has an important role in doctor-patient interaction, as age moderates the relationship between the style of interaction and patient satisfaction.
This study aims to explore the physician-older patient communication by analyzing the way elders experience the relationship with the general practitioner. By doing so, the current study looks at the way elders perceive their relationship with the general practitioner and the level of their satisfaction. Elements like tone of voice, forms of address, topics, explanations given, motifs of the visit have been considered in the present study in order to explore de doctor-older patient communication.

The paper investigates the slogans released by political parties during the elections for the Romanian Parliament in 2016, by addressing the way they have been perceived by both political analysts and students enrolled in communication programs. We aim to see how two different target audience evaluate the slogans and how they refer to them. Also, we are interested to see what the students remember about the slogans after six months after the end of the campaign, in order to explore if their memories about the slogans had any connection with the political analysts comments made during the elections.

Frontmatter -- Contents -- Introduction -- Part I: Theoretical advances -- Communication, listening, non-functionality -- Difference and similarity in the I-Other relation: between two individuals or two singularities? A semioethic approach -- Global semiotics and its developments in the direction of semioethics -- The relevance of the encyclopaedia. From semiosis to sedimentation and back again -- Cultural narrative identities and the entanglement of value systems -- Part II: Applied Semiotics -- A The digital age in semiotics and communication -- Lying as a transaction of value: explorations in semiosis and communication from a new perspective -- Effective affective campaigns? An analysis of campaigns centered on Roma -- B Political semiotics and communication -- The semiotics of extremism -- The dynamic aspect of the semiotic behavior of political actors in TV debates -- C Communication, semiotics and multimodality -- The different rifles of audiovisual communication: a semiotics of foreshadowing and the case of Roberto Benigni -- Differences, similarities and changes of national identity signs in print advertisements. The advertising discourse as a mirror of locality and vice-versa -- What's in a nickname? Form and function of sports' team nicknames -- Architecture and painting codes in the Annunciation. Oltenia (XVIIIth–XIXth centuries) -- Index