The analysis of the most successful cases in the Lithuanian film marketing, which has also been related with the use of social media and integrated marketing communication, should undoubtedly emphasise an example of Redirected: it reveals a consistent need to promote films in an innovative way which attracts the audience's attention and motivates them to watch a film, especially in smaller film industries. As the Lithuanian film industry belongs to the smaller ones, innovative marketing communication strategy alone cannot suffice to motivate the audience to watch the film. Therefore, the film itself has to be either very significant (e.g., a sequel) or, as in the case of Redirected/Už Lietuvą, has to extend the sequel while at the same time be "something new, but still familiar" to the film spectators.
National film production in newly developing film industries in Europe, such as in Lithuanian, Latvian and Estonian, did not receive much attention. This article analyzes the concept of national cinema, its connection with film policy in European film industries and the Baltic film industries as well as the role of the biggest film studios in Lithuania, Latvia and Estonia in producing and developing national film production.
The main objective of this article is to identify the factors which determine the depiction of criminal events in Lithuanian internet media and film, as well as consumer demand for this type of information. The impact of mass media and films is evidenced in the fact that the messages they provide influence our ideas about social, economic and political phenomena and shape our perception of them. Even if a fictional film is based on subjective creativity and its criteria, mass media has to meet the requirements of objectivity; nevertheless, the messages provided by both are a representation of constructed reality. Mass media produces messages about crime, and crime movies help reproduce this information by expanding it with fictional narrative and condensing one aspect or another. In Lithuanian internet media, criminal events are presented every day, and the abundance of these messages hyperbolizes the view of the existing reality. The depiction of many criminal occurrences is used in Emilis Vėlyvis' films Zero and Zero 2. The appearance of this information in mass media and films results in consequences which affect society both negatively and positively. On one hand, information about crime helps to understand safety conditions in society, but on the other hand, it forms a fear of crime and an exaggerated view of criminality. This in turn makes it difficult to distinguish crime from entertainment, because depictions of crime are being presented in various forms of media both as necessary information for society and also as entertainment.
The main objective of this article is to identify the factors which determine the depiction of criminal events in Lithuanian internet media and film, as well as consumer demand for this type of information. The impact of mass media and films is evidenced in the fact that the messages they provide influence our ideas about social, economic and political phenomena and shape our perception of them. Even if a fictional film is based on subjective creativity and its criteria, mass media has to meet the requirements of objectivity; nevertheless, the messages provided by both are a representation of constructed reality. Mass media produces messages about crime, and crime movies help reproduce this information by expanding it with fictional narrative and condensing one aspect or another. In Lithuanian internet media, criminal events are presented every day, and the abundance of these messages hyperbolizes the view of the existing reality. The depiction of many criminal occurrences is used in Emilis Vėlyvis' films Zero and Zero 2. The appearance of this information in mass media and films results in consequences which affect society both negatively and positively. On one hand, information about crime helps to understand safety conditions in society, but on the other hand, it forms a fear of crime and an exaggerated view of criminality. This in turn makes it difficult to distinguish crime from entertainment, because depictions of crime are being presented in various forms of media both as necessary information for society and also as entertainment.
The main objective of this article is to identify the factors which determine the depiction of criminal events in Lithuanian internet media and film, as well as consumer demand for this type of information. The impact of mass media and films is evidenced in the fact that the messages they provide influence our ideas about social, economic and political phenomena and shape our perception of them. Even if a fictional film is based on subjective creativity and its criteria, mass media has to meet the requirements of objectivity; nevertheless, the messages provided by both are a representation of constructed reality. Mass media produces messages about crime, and crime movies help reproduce this information by expanding it with fictional narrative and condensing one aspect or another. In Lithuanian internet media, criminal events are presented every day, and the abundance of these messages hyperbolizes the view of the existing reality. The depiction of many criminal occurrences is used in Emilis Vėlyvis' films Zero and Zero 2. The appearance of this information in mass media and films results in consequences which affect society both negatively and positively. On one hand, information about crime helps to understand safety conditions in society, but on the other hand, it forms a fear of crime and an exaggerated view of criminality. This in turn makes it difficult to distinguish crime from entertainment, because depictions of crime are being presented in various forms of media both as necessary information for society and also as entertainment.
The main objective of this article is to identify the factors which determine the depiction of criminal events in Lithuanian internet media and film, as well as consumer demand for this type of information. The impact of mass media and films is evidenced in the fact that the messages they provide influence our ideas about social, economic and political phenomena and shape our perception of them. Even if a fictional film is based on subjective creativity and its criteria, mass media has to meet the requirements of objectivity; nevertheless, the messages provided by both are a representation of constructed reality. Mass media produces messages about crime, and crime movies help reproduce this information by expanding it with fictional narrative and condensing one aspect or another. In Lithuanian internet media, criminal events are presented every day, and the abundance of these messages hyperbolizes the view of the existing reality. The depiction of many criminal occurrences is used in Emilis Vėlyvis' films Zero and Zero 2. The appearance of this information in mass media and films results in consequences which affect society both negatively and positively. On one hand, information about crime helps to understand safety conditions in society, but on the other hand, it forms a fear of crime and an exaggerated view of criminality. This in turn makes it difficult to distinguish crime from entertainment, because depictions of crime are being presented in various forms of media both as necessary information for society and also as entertainment.
"Universiteto žurnalistas" – tai mokomasis Vilniaus universiteto laikraštis, pradėtas leisti 1977 m. Ši mokymo priemonė buvo naudinga ugdant Lietuvos žurnalistų praktinius gebėjimus. Akstinas laikraščiui įkurti buvo siekis, kad spaudos žurnalistai Lietuvoje eksperimentuodami "pirmąjį krikštą" gautų ne atėję į redakciją, o dar universitete ir, pradėję dirbti periodinėje spaudoje, jau būtų susipažinę su laikraščio kūrimo procesu. Sovietmečiu mokomasis laikraštis žurnalistikos vientisųjų studijų studentams suteikė daug praktinių galimybių rašyti ir publikuoti įvairių žanrų ir tematikos tekstus, kurių jie nebūtų galėję spausdinti viešai kurioje nors kitoje redakcijoje. Bendradarbiaudami su laikraščio redaktoriumi ir su Žurnalistikos katedros dėstytojais, kurie vadovaudavo laikraščio rengimo procesui, studentai įgydavo reikalingos žurnalistui darbo patirties: nuo rankraščio parengimo ir pateikimo redaktoriui iki korektūros skaitymo spaustuvėje.Laikraštis atkurtas 2007 m. popieriniu ir internetinio portalo pavidalais. Jo mokymo funkcijos nepasikeitė, o techninės galimybės išsiplėtė dar labiau. Šiuo metu dviejų Vilniaus universiteto žurnalistikos programų studentai gali išbandyti rašto, garso, vaizdo raišką ar kelių raiškos būdų samplaiką. Pakeisti mokomosios priemonės nuostatai leidžia į laikraščio leidybą įsitraukti ir kitiems Komunikacijos fakulteto studentams. Naudodamasis įvairiais šaltiniais (išlikusiais archyviniais dokumentais, prisiminimais) straipsnio autorius aptaria mokomojo laikraščio įkūrimo aplinkybes, tikslus, atkūrietapus:1977–1991 m. – mokomojo laikraščio įkūrimas, gyvavimas ir leidybos nutraukimas;2007–2011 m. – leidinio atkūrimas ir tolesnė raida.Straipsnyje nesiimta nagrinėti sovietinio laikotarpio politinio ideologinio konteksto, turėjusio didelę reikšmę žurnalistų rengimui, kadangi tai išsamiai jau aptarta kitose mokslinėse publikacijose. Straipsnyje orientuojamasi į žurnalistikos studijas sovietmečiu, nagrinėjant vieną iš profesinių įgūdžių formavimo elementų, būtent – mokomojo laikraščio įkūrimą1. Esminiai žodžiai: funkcija, leidyba, mokomasis laikraštis, periodinė spauda, "Universiteto žurnalistas", Vilniaus universitetas, žurnalistika.
The main object of this article is Anti-Soviet Resistance of Lithuanian Academic Youth in the 1950s and 1960s of 20th century. The Anti-Soviet resistance movement showed that young people in Lithuania didn't accept soviet authority and regime. They defined it as occupation power and fought for Lithuanian independence. This battle for independence was unarmed, but organized and non-organized. The main forms of organized Anti-Soviet resistance in Lithuania were: the formation of Anti-Soviet organizations and groups, the distribution of patriotic leaflets, painting patriotic slogans on the walls, doors and etc., raising national flags, remarking national and religious celebrations. The non-organized resistance, as well as organized resistance, had moral issues. If you agreed with soviet lifestyle and system, you had to make a compromise with yourself. Youths couldn't cope with propaganda and moral limitations which were ignited by the soviet regime and they tried to rebel through reaching for new Western music, fashion and other art forms. The escalating symbols of Western culture in soviet Lithuania were also forbidden and persecuted. The forms of youth resistance in Lithuania showed youth's reluctance in supporting the soviet regime and lifestyle. The most active members of academic youth in Lithuania participated in Anti-Soviet actions and Soviet government treated them as nationalists, Anti-Soviet elements. Moreover youngsters who distributed patriotic leaflets or painted patriotic slogans on the walls frequently didn't get a punishment, but they and some times their parents were instructed and prevented verbally by Soviet activists, Komsomol members. Generally young people were being sentenced to concentration camps for attending anti-soviet organizations or groups. These punishments were strict and the mark of previous conviction existed in the file during all soviet occupation period. This black mark in the file granted complexity of your life in soviet Lithuania and often a conflict with society. Finally Anti-Soviet Resistance of Lithuanian Academic Youth during 1950s and 1960s was inherent from all Lithuanian people Anti-Soviet resistance. A lot of young people were sentenced for being Anti-Soviet, but the most rebellious part of them never refused their patriotism and fight for freedom. This unarmed fight for freedom during 1950s and 1960s made the largest influence for further struggles in 1970s and 1980s till the independence of Lithuania was re-established.
The main object of this article is Anti-Soviet Resistance of Lithuanian Academic Youth in the 1950s and 1960s of 20th century. The Anti-Soviet resistance movement showed that young people in Lithuania didn't accept soviet authority and regime. They defined it as occupation power and fought for Lithuanian independence. This battle for independence was unarmed, but organized and non-organized. The main forms of organized Anti-Soviet resistance in Lithuania were: the formation of Anti-Soviet organizations and groups, the distribution of patriotic leaflets, painting patriotic slogans on the walls, doors and etc., raising national flags, remarking national and religious celebrations. The non-organized resistance, as well as organized resistance, had moral issues. If you agreed with soviet lifestyle and system, you had to make a compromise with yourself. Youths couldn't cope with propaganda and moral limitations which were ignited by the soviet regime and they tried to rebel through reaching for new Western music, fashion and other art forms. The escalating symbols of Western culture in soviet Lithuania were also forbidden and persecuted. The forms of youth resistance in Lithuania showed youth's reluctance in supporting the soviet regime and lifestyle. The most active members of academic youth in Lithuania participated in Anti-Soviet actions and Soviet government treated them as nationalists, Anti-Soviet elements. Moreover youngsters who distributed patriotic leaflets or painted patriotic slogans on the walls frequently didn't get a punishment, but they and some times their parents were instructed and prevented verbally by Soviet activists, Komsomol members. Generally young people were being sentenced to concentration camps for attending anti-soviet organizations or groups. These punishments were strict and the mark of previous conviction existed in the file during all soviet occupation period. This black mark in the file granted complexity of your life in soviet Lithuania and often a conflict with society. Finally Anti-Soviet Resistance of Lithuanian Academic Youth during 1950s and 1960s was inherent from all Lithuanian people Anti-Soviet resistance. A lot of young people were sentenced for being Anti-Soviet, but the most rebellious part of them never refused their patriotism and fight for freedom. This unarmed fight for freedom during 1950s and 1960s made the largest influence for further struggles in 1970s and 1980s till the independence of Lithuania was re-established.
