Suchergebnisse

Although it is often assumed that an individual's self-view as a leader has an impact on that individual's emergence as a leader, there is currently no empirical evidence of this effect in the literature. Longitudinal social network analysis is used to study both the impact of an individual's self-view as a leader on leadership emergence and how the process of leadership emergence influences an individual's self-view as a leader over time. Results suggest a reciprocal process: An individual's self-view as a leader influences the number of leadership nominations an individual receives over time and the number of leadership nominations received over time influences an individual's self-view as a leader.

The relationship between clients and their health care providers has an important impact on health promotion and disease prevention. Perhaps the most important element of patients' relationships with their health care providers is trust. Enhancing clients' trust in their health care provider has been shown to lead to greater adherence to medical advice, continuity of care, and better overall health outcomes. Pharmacists are beginning to take on the role of primary health care providers to meet the increasing need for affordable, quality medical care. As pharmacists begin to dispense medical advice as well as medicine, there is an increased need for research on the determinants of trust in the pharmacist-client relationship. In this article, we conduct in-depth interviews and a large-scale field survey to develop a social marketing campaign to increase clients' trust in their pharmacists. We implement the campaign through a randomized field experiment and find evidence that emphasizing relational benefits in the developing stages of the pharmacist–client relationship increases trust.

A positive youth development program focusing on HIV prevention, alcohol abuse prevention, conflict resolution skills, and managing peer pressure was developed and implemented in the Eastern Cape of South Africa. Participatory action research methods were combined with a social marketing approach to generate and implement a narrative-based curriculum. A posttest-only control group field experiment was used to evaluate the impact of a classroom intervention on adolescents' knowledge and attitudes related to the topics covered. The narrative-based curriculum was more effective than the standard, government-endorsed curriculum in increasing knowledge and changing attitudes toward sexual behavior and conflict resolution. The implications of implementing a narrative-based curriculum using a social marketing approach are discussed.