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Business communication online has developed over time due to the constant change of modern communication technologies. Researchers affirm that digital technologies have both positive and negative impact on business communication. Creativity in business communication turns to be crucial in the realization of business opportunities. However, it is linked not only to imagination or original ideas. It also means innovation and innovativeness, the use of innovative digital technologies that help to fuel great ideas, enhance critical thinking, open new ways to business ambitions. The study is devoted to the analysis of linguistic aspects in computer-mediated business communication. Two types of digital business discourse – e-mail and websites of insurance companies – are analyzed with the focus on their linguistic features. From the linguistic point of view computer-mediated business communication differs from conventional business communication and the use of lexicon (e.g. special formal and standard vocabulary) is critical in making this communication successful. Grammatical features of business language are also of great relevance. Stylistic features employed in business communication are also crucial since they help to provide emphasis, achieve clarity and freshness of expression. Linguistic elements of computer-mediated communication in e-mails and analysed websites do not always coincide. The analysis has shown that websites tend to be less formal and compared to e-mails are more exposed to creative linguistic expressions.

Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.

Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.

Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.

Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.