Money for nothing: the dire straits of medical practice in Delhi, India
In: Policy research working paper 3669
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In: Policy research working paper 3669
In: Policy research working paper 3280
In: Policy research working paper 3301
In: Policy research working paper 3228
In: Policy research working paper 3249
In: Policy research working paper 2971
In: World development: the multi-disciplinary international journal devoted to the study and promotion of world development, Band 127, S. 104808
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
In: IIMB Management Review, Band 35, Heft 1, S. 1-3
ISSN: 2212-4446
In: IIMB Management Review, Band 34, Heft 3, S. 189-191
ISSN: 2212-4446
In: IIMB Management Review, Band 34, Heft 2, S. 97-99
ISSN: 2212-4446
In: IIMB Management Review, Band 33, Heft 4, S. 281-283
ISSN: 2212-4446
In: IIMB Management Review, Band 33, Heft 3, S. 179-180
ISSN: 2212-4446
In: IIMB Management Review, Band 33, Heft 2, S. 89-91
ISSN: 2212-4446