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Abstract Background The goal of the study is to examine the general public's understanding and perceptions of bioenergy and biofuels in North Carolina (NC) and Tennessee (TN). The study focuses on the public concerns, support and risk evaluations of alternative bioenergy feedstocks and biofuels, and includes an assessment of the economic, environmental, social, and policy impacts of bioenergy production and use. Methods A sample of consumers in NC and TN were surveyed in the fall of 2013 and spring of 2014 for their perceptions about bioenergy and specifically, biofuels for transportation. Five hundred eighty-six consumers completed the questionnaire electronically (376 in NC and 210 in TN). Results Respondents reported that the price and vehicle compatibility with biomass-based transportation fuels were the most important factors in their choice of biofuels over gasoline at a pump. Results show that the acceptance of bioenergy depends on the extent of knowledge and available information to consumers about the energy source. A principal component analysis (PCA) indicated seven distinct dimensions of consumer's perception about bioenergy. The key dimensions are the following: how bioenergy benefits the society, risks of bioenergy use, government support for bioenergy, increase in food cost, conditional use of trees, support for low-cost biofuel alternative to current energy, and market attributes of bioenergy purchase. Conclusions The findings from this study reflect the need for communicating the benefits and risks from the use of bioenergy to the general public through trustworthy channels of communication and targeted policy, market, and institutional support.

PurposeIn the disaster mitigation community, one of the most important tasks is that of information transfer prior to, and following natural disasters. The purpose of this research project was to increase the understanding of key aspects (such as attractiveness and educational value) that influence the utility and effectiveness of educational media tools for home resilience during hurricanes.Design/methodology/approachA total of three types of educational media were developed – pulp board coasters, tri‐fold pamphlets, and a web hosted video. The contents of these media were developed based on data from federal agencies, as well as scholarly articles and technical reports to form an inclusive body of information. Several focus groups of homeowners and potential homeowners were held to evaluate participant's preference of these three media tools with regards to their usefulness for making homes safer during natural disasters, specifically during wind and wind‐driven rain events (e.g. hurricanes).FindingsAnalysis of the focus groups indicate that media use (based on disaster prevention home resilience practices) is highly dependent on the target audience or the stakeholder group (e.g. consumers look for different information content as compared to the builders). While all three media were indicated by the participants to have merit, the pamphlet was preferred aesthetically and was most likely to be used by homeowners. In addition, the study found that the usefulness of the tools depends on the ease of understanding and implementation of the best practices and ease of access to the tools (targeted location for each media).Research limitations/implicationsThe findings of the study have implications for the entire disaster educational community. Although the findings are mostly qualitative and the small sample used in the focus groups limits the generalize ability to the entire population of the USA, nevertheless, future educational information and tools used should follow easy to understand language, be illustrated with examples and pictures, and be placed at convenient locations for homeowners to access.Originality/valueBy understanding how to better reach homeowners with information on home resilience, information can be more effectively disseminated to the public which allows for efficient use of tools as well as funds.