Suchergebnisse

Entrepreneurial self-efficacy (ESE) is often included in entrepreneurial intentions models to explain why some individuals are more likely than others to become entrepreneurs. An unsettled question among researchers is whether ESE differs between men and women. While early studies seem to suggest that men have higher ESE than women, more recent studies are inconclusive. Lacking empirical support for gender differences in ESE compels researchers to look for other factors to explain variation in entrepreneurial self-efficacy.The present study confirms two recent studies by finding no significant difference in ESE between men and women in a representative sample of MBA students. This finding leads to an investigation of gender-role orientation as a possible determinant of differences in entrepreneurial self-efficacy. Results indicate that the relationship between gender-role orientation and entrepreneurial self-efficacy is complex and multifaceted. Early in the venture creation process, the searching and planning tasks demand creativity and innovation where a strong mix of masculine and feminine traits (androgyny) improves performance. Later in the venture creation process, an individual (male or female) with a strong masculine orientation seems better suited for undertaking entrepreneurial tasks associated with persuading and leading others.

Abstract


The study employs two experiments to examine the effectiveness of various strategies used to dissuade consumers from downloading music illegally. The research investigates two specific strategies that the recording industry has used: (1) fear or threat appeals (e.g., the threat of punishment, such as fines and/or jail time), and (2) attribution of harm (informing consumers of the harm caused by the illegal downloading of music, such as financial loss to either the artist or the recording company). The study also considers whether past illegal downloading behavior reduces the effectiveness of these disincentive strategies. Finally, the impact of subjective norms (i.e., whether subjects think their friends would approve of downloading music) was also investigated.


A 3 (level of threat: low, moderate, or high) X 2 (who is harmed by illegal downloading: artist or recording company) experimental design was employed for study one. Undergraduate students (n = 388) participated in the study. Study two expanded on the design of the first study by adding a variable of subjective norms and by including previous downloading behavior in the model. Undergraduate students (n = 211) also participated in the second experiment.


Findings indicate a significant effect of threat appeal such that stronger threat appeals were found to be more effective than weaker threat appeals in reducing illegal downloading. The first study also showed that prior illegal downloading behavior does not curtail the effects of threat appeals aimed at reducing illegal downloading. In addition, results reveal no differences in downloading behavior in terms of attribution of harm deterrent strategy (harm to either the recording artist or company). The most interesting finding from the second study is that subjective norms appear to equalize low versus high past downloaders, but only under conditions of weak fear.


The current manuscript is the first to examine the impact of four different variables (threat appeals, attribution of harm, subjective norms, and previous downloading behavior) on subjects' likelihood to illegally download music in the future. In particular, this research illuminates the potential importance of social norms in discouraging a type of undesirable consumer behavior but shows that this occurs only under a restricted set of conditions: when threat is low and the consumer is not a habitually high downloader. It should be of interest to those in fields where intellectual property can be pirated on the Internet.


Copyright © 2007 John Wiley & Sons, Ltd.