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Euphemization in the News Article Headlines There has been little scientific research on euphemisms in Lithuanian linguistics. This work is devoted to the analysis of euphemisms in the news article headlines in the most popular news websites delfi.lt and lrytas.lt; uneuphemized headlines were also included in this analysis. This research is the first, which not only mentions euphemized topics, but also tries to define the most frequently euphemized subjects, the ratio between euphemized and uneuphemized headlines in certain topics, the currency of euphemisms in specific news websites. In order to achieve this goal, the analysis of the topics of euphemized and uneuphemized headlines was carried out, a detailed description of euphemisms in the news article headlines was made, the purposes of euphemization were discussed, uneuphemized headlines of different topics were also included in this description, Afer that, the statistical analisis of euphemised and uneuphemised headlines was carried out, it has showed the distribution of topics, the number of euphemized and uneuphemized headlines, the most frequently euphemized topics in the news article headlines of news websites delfi.lt and lrytas.lt. The results show that the most frequently euphemized topics have been found to be sex, sexuality, loving relationship, politics, war; specific negatively assessed and unpleasant subjects are euphemized in every topic; the main purpose of euphemization in all euphemized headlines is to veil and cover up these negatively assessed subjects and phenomenons; uneuphemized headlines predominate in all topics and euphemized headlines represent only a small part of all analysed headlines (from 5 to 8 %); the comparison of headlines of news websites delfi.lt and lrytas.lt, revealed certain tendencies and differences between the headlines, for example, the different number of articles of specific topics, a greater number of euphemized headlines of specific topic in that news website which has more headlines of that specific topic. The results of this research can be regarded as useful not only for linguists examining the euphemization, but also for the researchers of discourse analysis, cognitive linguistics, linguistic pragmatics, sociolinguistics, public communication, stylistics, because this research tries to answer to the question what is regarded as taboo in our society, it shows the reflection of our society's attitudes in the media, the influence of language on human mind and opinion about specific object or phenomenon.

Euphemization in the News Article Headlines There has been little scientific research on euphemisms in Lithuanian linguistics. This work is devoted to the analysis of euphemisms in the news article headlines in the most popular news websites delfi.lt and lrytas.lt; uneuphemized headlines were also included in this analysis. This research is the first, which not only mentions euphemized topics, but also tries to define the most frequently euphemized subjects, the ratio between euphemized and uneuphemized headlines in certain topics, the currency of euphemisms in specific news websites. In order to achieve this goal, the analysis of the topics of euphemized and uneuphemized headlines was carried out, a detailed description of euphemisms in the news article headlines was made, the purposes of euphemization were discussed, uneuphemized headlines of different topics were also included in this description, Afer that, the statistical analisis of euphemised and uneuphemised headlines was carried out, it has showed the distribution of topics, the number of euphemized and uneuphemized headlines, the most frequently euphemized topics in the news article headlines of news websites delfi.lt and lrytas.lt. The results show that the most frequently euphemized topics have been found to be sex, sexuality, loving relationship, politics, war; specific negatively assessed and unpleasant subjects are euphemized in every topic; the main purpose of euphemization in all euphemized headlines is to veil and cover up these negatively assessed subjects and phenomenons; uneuphemized headlines predominate in all topics and euphemized headlines represent only a small part of all analysed headlines (from 5 to 8 %); the comparison of headlines of news websites delfi.lt and lrytas.lt, revealed certain tendencies and differences between the headlines, for example, the different number of articles of specific topics, a greater number of euphemized headlines of specific topic in that news website which has more headlines of that specific topic. The results of this research can be regarded as useful not only for linguists examining the euphemization, but also for the researchers of discourse analysis, cognitive linguistics, linguistic pragmatics, sociolinguistics, public communication, stylistics, because this research tries to answer to the question what is regarded as taboo in our society, it shows the reflection of our society's attitudes in the media, the influence of language on human mind and opinion about specific object or phenomenon.

Euphemization in the News Article Headlines There has been little scientific research on euphemisms in Lithuanian linguistics. This work is devoted to the analysis of euphemisms in the news article headlines in the most popular news websites delfi.lt and lrytas.lt; uneuphemized headlines were also included in this analysis. This research is the first, which not only mentions euphemized topics, but also tries to define the most frequently euphemized subjects, the ratio between euphemized and uneuphemized headlines in certain topics, the currency of euphemisms in specific news websites. In order to achieve this goal, the analysis of the topics of euphemized and uneuphemized headlines was carried out, a detailed description of euphemisms in the news article headlines was made, the purposes of euphemization were discussed, uneuphemized headlines of different topics were also included in this description, Afer that, the statistical analisis of euphemised and uneuphemised headlines was carried out, it has showed the distribution of topics, the number of euphemized and uneuphemized headlines, the most frequently euphemized topics in the news article headlines of news websites delfi.lt and lrytas.lt. The results show that the most frequently euphemized topics have been found to be sex, sexuality, loving relationship, politics, war; specific negatively assessed and unpleasant subjects are euphemized in every topic; the main purpose of euphemization in all euphemized headlines is to veil and cover up these negatively assessed subjects and phenomenons; uneuphemized headlines predominate in all topics and euphemized headlines represent only a small part of all analysed headlines (from 5 to 8 %); the comparison of headlines of news websites delfi.lt and lrytas.lt, revealed certain tendencies and differences between the headlines, for example, the different number of articles of specific topics, a greater number of euphemized headlines of specific topic in that news website which has more headlines of that specific topic. The results of this research can be regarded as useful not only for linguists examining the euphemization, but also for the researchers of discourse analysis, cognitive linguistics, linguistic pragmatics, sociolinguistics, public communication, stylistics, because this research tries to answer to the question what is regarded as taboo in our society, it shows the reflection of our society's attitudes in the media, the influence of language on human mind and opinion about specific object or phenomenon.

Euphemization in the News Article Headlines There has been little scientific research on euphemisms in Lithuanian linguistics. This work is devoted to the analysis of euphemisms in the news article headlines in the most popular news websites delfi.lt and lrytas.lt; uneuphemized headlines were also included in this analysis. This research is the first, which not only mentions euphemized topics, but also tries to define the most frequently euphemized subjects, the ratio between euphemized and uneuphemized headlines in certain topics, the currency of euphemisms in specific news websites. In order to achieve this goal, the analysis of the topics of euphemized and uneuphemized headlines was carried out, a detailed description of euphemisms in the news article headlines was made, the purposes of euphemization were discussed, uneuphemized headlines of different topics were also included in this description, Afer that, the statistical analisis of euphemised and uneuphemised headlines was carried out, it has showed the distribution of topics, the number of euphemized and uneuphemized headlines, the most frequently euphemized topics in the news article headlines of news websites delfi.lt and lrytas.lt. The results show that the most frequently euphemized topics have been found to be sex, sexuality, loving relationship, politics, war; specific negatively assessed and unpleasant subjects are euphemized in every topic; the main purpose of euphemization in all euphemized headlines is to veil and cover up these negatively assessed subjects and phenomenons; uneuphemized headlines predominate in all topics and euphemized headlines represent only a small part of all analysed headlines (from 5 to 8 %); the comparison of headlines of news websites delfi.lt and lrytas.lt, revealed certain tendencies and differences between the headlines, for example, the different number of articles of specific topics, a greater number of euphemized headlines of specific topic in that news website which has more headlines of that specific topic. The results of this research can be regarded as useful not only for linguists examining the euphemization, but also for the researchers of discourse analysis, cognitive linguistics, linguistic pragmatics, sociolinguistics, public communication, stylistics, because this research tries to answer to the question what is regarded as taboo in our society, it shows the reflection of our society's attitudes in the media, the influence of language on human mind and opinion about specific object or phenomenon.

The article is devoted to the analysis of realizations of euphemization in political discourse. Its focus is on news article headlines. The language data under study have been collected from the Internet news websites published in 2013–2014. The aim of the paper is twofold: to give an overview of recent cases of euphemization in news headlines, and to define functions, purpose and means of euphemization. The most frequently euphemized topics this year have been found to be war, military actions in different countries, politics and economics.The analysis of the news article headlines has showed that one of the main purposes of euphemization of social problems and political issues is to veil and cover up the real names of such phenomena as military actions, massacre, preparation for war, rising prices, unsuitable behavior of various officials, conflicts between leading politicians, bad economic conditions. The sub-topics of euphemization are concerned with the criticism of the behaviour of government leaders, leading politicians who are claimed to have violated ethics, who are arrogant, corrupt and dishonest.The semantics of euphemisms is best reflected describing them according to the means of euphemization, which are generalization, conceptual metaphorization, choice of international terms, periphrasis, pronominalization and litotes.Political euphemisms are part and parcel of the world of diplomacy, international and internal policy; politically correct language is crucial in today's mass media communication. It seeks to avoid conflict and antagonism, reduce panic and anxiety, and to disguise unpleasant news. ; Straipsnyje aptariama viena iš eufemijos rūšių – politinė eufemizacija. Tirti pasirinktos 2013–2014 metų internetinėje žiniasklaidoje skelbtų straipsnių antraštės. Jos analizuojamos keliais pjūviais: pagal temas, pagal eufemizavimo būdą ir tikslą. Atliktas tyrimas pratęsia negausius eufemijos tyrinėjimus Lietuvoje, jis turėtų būti naudingas ir kalbotyros specialistams, ir stilistams ir komunikacijos specialistams, nes pasitelkiant politinius eufemizmus, maskuojant neigiamus kurių nors įvykių ar reiškinių aspektus formuojama viešoji nuomonė.

The article is devoted to the analysis of realizations of euphemization in political discourse. Its focus is on news article headlines. The language data under study have been collected from the Internet news websites published in 2013–2014. The aim of the paper is twofold: to give an overview of recent cases of euphemization in news headlines, and to define functions, purpose and means of euphemization. The most frequently euphemized topics this year have been found to be war, military actions in different countries, politics and economics. The analysis of the news article headlines has showed that one of the main purposes of euphemization of social problems and political issues is to veil and cover up the real names of such phenomena as military actions, massacre, preparation for war, rising prices, unsuitable behavior of various officials, conflicts between leading politicians, bad economic conditions. The sub-topics of euphemization are concerned with the criticism of the behaviour of government leaders, leading politicians who are claimed to have violated ethics, who are arrogant, corrupt and dishonest. The semantics of euphemisms is best reflected describing them according to the means of euphemization, which are generalization, conceptual metaphorization, choice of international terms, periphrasis, pronominalization and litotes. Political euphemisms are part and parcel of the world of diplomacy, international and internal policy; politically correct language is crucial in today's mass media communication. It seeks to avoid conflict and antagonism, reduce panic and anxiety, and to disguise unpleasant news.

The article is devoted to the analysis of realizations of euphemization in political discourse. Its focus is on news article headlines. The language data under study have been collected from the Internet news websites published in 2013–2014. The aim of the paper is twofold: to give an overview of recent cases of euphemization in news headlines, and to define functions, purpose and means of euphemization. The most frequently euphemized topics this year have been found to be war, military actions in different countries, politics and economics. The analysis of the news article headlines has showed that one of the main purposes of euphemization of social problems and political issues is to veil and cover up the real names of such phenomena as military actions, massacre, preparation for war, rising prices, unsuitable behavior of various officials, conflicts between leading politicians, bad economic conditions. The sub-topics of euphemization are concerned with the criticism of the behaviour of government leaders, leading politicians who are claimed to have violated ethics, who are arrogant, corrupt and dishonest. The semantics of euphemisms is best reflected describing them according to the means of euphemization, which are generalization, conceptual metaphorization, choice of international terms, periphrasis, pronominalization and litotes. Political euphemisms are part and parcel of the world of diplomacy, international and internal policy; politically correct language is crucial in today's mass media communication. It seeks to avoid conflict and antagonism, reduce panic and anxiety, and to disguise unpleasant news.

The article is devoted to the analysis of realizations of euphemization in political discourse. Its focus is on news article headlines. The language data under study have been collected from the Internet news websites published in 2013–2014. The aim of the paper is twofold: to give an overview of recent cases of euphemization in news headlines, and to define functions, purpose and means of euphemization. The most frequently euphemized topics this year have been found to be war, military actions in different countries, politics and economics. The analysis of the news article headlines has showed that one of the main purposes of euphemization of social problems and political issues is to veil and cover up the real names of such phenomena as military actions, massacre, preparation for war, rising prices, unsuitable behavior of various officials, conflicts between leading politicians, bad economic conditions. The sub-topics of euphemization are concerned with the criticism of the behaviour of government leaders, leading politicians who are claimed to have violated ethics, who are arrogant, corrupt and dishonest. The semantics of euphemisms is best reflected describing them according to the means of euphemization, which are generalization, conceptual metaphorization, choice of international terms, periphrasis, pronominalization and litotes. Political euphemisms are part and parcel of the world of diplomacy, international and internal policy; politically correct language is crucial in today's mass media communication. It seeks to avoid conflict and antagonism, reduce panic and anxiety, and to disguise unpleasant news.

The article is devoted to the analysis of realizations of euphemization in political discourse. Its focus is on news article headlines. The language data under study have been collected from the Internet news websites published in 2013–2014. The aim of the paper is twofold: to give an overview of recent cases of euphemization in news headlines, and to define functions, purpose and means of euphemization. The most frequently euphemized topics this year have been found to be war, military actions in different countries, politics and economics. The analysis of the news article headlines has showed that one of the main purposes of euphemization of social problems and political issues is to veil and cover up the real names of such phenomena as military actions, massacre, preparation for war, rising prices, unsuitable behavior of various officials, conflicts between leading politicians, bad economic conditions. The sub-topics of euphemization are concerned with the criticism of the behaviour of government leaders, leading politicians who are claimed to have violated ethics, who are arrogant, corrupt and dishonest. The semantics of euphemisms is best reflected describing them according to the means of euphemization, which are generalization, conceptual metaphorization, choice of international terms, periphrasis, pronominalization and litotes. Political euphemisms are part and parcel of the world of diplomacy, international and internal policy; politically correct language is crucial in today's mass media communication. It seeks to avoid conflict and antagonism, reduce panic and anxiety, and to disguise unpleasant news.