Suchergebnisse

Although the long-term trend in newspaper circulation is definitely upward, a Time Series analysis indicates that it is now on the downswing of a cycle. Mr. Davenport is completing his Ph.D. in Industrial Management at the State University of Iowa, where he is assistant to the director of the School of Journalism.

Not a single mass medium sells its products or its services according to the principles involved in the laws of Supply and Demand or in the calculation of the different cost factors. The authors, who are both newspapermen and economists, urge more theory development in communications economics.