Frozen fish, dried fruit and jam: advice for Argentine exporters
In: http://hdl.handle.net/1885/13781
The report examines the viability of frozen fi sh, jam, prunes and dried apples imported from Argentina in the niche market of Australia. It has been noted that the relationship between Australia and Argentina continues to be stable and beneficial, and that each country has many similar characteristics. These characteristics infer that sometimes Australia and Argentina will be competitors on the global market; however both countries have worked together through international working groups such as the Cairns group. To analyse the viability of importing products; factors applying to all of the Australian market, as well as those affecting individual products have been looked at throughout the report. Features of the Australian consumer and export market which could affect the importation of all three products include: environmental issues such as food miles and packaging; geographical distance of Australia and likelihood of Customs regulations changing or preventing importation into the country. Additionally, the Argentine market was also analysed for how it may affect trade; however, it would largely appear that what would most prevent/encourage exportation would relate individually to specific products. In the case of frozen fish; individual aspects such as the available fish stock in Argentina, other competing products in Australia, and the dietary habits of Australians were considered. After taking into consideration such factors, it was found that it would not be beneficial to plan to export more fish into the Australian market. In regards to jam; the maturity of the Australian market and other competitors in the Australia seem to imply again that it would be a market not to consider entering into. For dried apples and prunes, it was found that the underdevelopment of production in Australia, alongside the existing consumer demand meant that it was an area in which producers of dried fruit in Argentina could consider entering further. Recommendations: It was not recommended that frozen fish be exported in greater volumes to Australia, given the declining stock in the Argentine water, and hence the difficulty in ensuring long term viability in the market. - It was not recommended that jam be exported in greater volumes to Australia, given the maturity of the market, and the great number of competitors, both Australian and otherwise. - It was recommended that dried apples and prunes be exported in greater volumes to Australia. - It was recommended that producers of dried apples and prunes contact Australian manufacturers of dried fruit such as Angas Park and Sunbeam to establish business relationships, and ways to sell their products to such companies. - It was recommended that producers of dried apples and prunes contact manufacturers such as Sara Lee and Uncle Tobys to find a secondary market, as inputs in food which will be further transformed. - It was recommended that producers of dried apples and prunes lobby the Argentine government to ensure that standards are applied in line with global and Australian standards in their industry.