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"How May I Help You? is Deepak Singh's insightful and thought-provoking account of disillusionment when, as an educated upper-class Indian, he moves with his American wife to the United States and discovers that America doesn't care if he has an MBA from India or had worked for the BBC. Like many immigrants before him, Singh discovers that in America employers only trust him with a minimum wage job as a clerk, but his disappointment and embarrassment soon give way to shock when he realizes that in this world of low-wage work he is joined not merely by other immigrants, but by many Americans, a whole swath of the citizenry who goes unacknowledged and unassisted in their struggles to make a living wage. In sincere and straightforward prose, Singh takes the reader along on his journey full of dismay and compassion when the expectations he had of the United States, built around interactions in India with well-educated, affluent expatriates, collide with the reality of a coworker who must skip lunch until payday and the customers who buy in anticipation of a paycheck."--Provided by publisher

"How May I Help You? is Deepak Singh's insightful and thought-provoking account of disillusionment when, as an educated upper-class Indian, he moves with his American wife to the United States and discovers that America doesn't care if he has an MBA from India or had worked for the BBC. Like many immigrants before him, Singh discovers that in America employers only trust him with a minimum wage job as a clerk, but his disappointment and embarrassment soon give way to shock when he realizes that in this world of low-wage work he is joined not merely by other immigrants, but by many Americans, a whole swath of the citizenry who goes unacknowledged and unassisted in their struggles to make a living wage. In sincere and straightforward prose, Singh takes the reader along on his journey full of dismay and compassion when the expectations he had of the United States, built around interactions in India with well-educated, affluent expatriates, collide with the reality of a coworker who must skip lunch until payday and the customers who buy in anticipation of a paycheck."--Provided by publisher

Artificial intelligence, defined as intelligence exhibited by machines, has many applications in today's society. More specifically, it isWeak AI, the form of AI where programs are developed to perform specific tasks, that is being utilized for a wide range of activities includingmedical diagnosis,electronic trading,robot control, andremote sensing. AI has been used to develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. The scope of AI is disputed: as machines become increasingly capable, tasks considered as requiring "intelligence" are often removed from the definition, a phenomenon known as theAI effect, leading to the quip "AI is whatever hasn't been done yet."[3]For instance,optical character recognitionis frequently excluded from "artificial intelligence", having become a routine technology.[4]Capabilities generally classified as AI as of 2017include successfullyunderstanding human speech,[5]competing at a high level instrategic gamesystems (such aschessandGo[6]),autonomous cars, intelligent routing incontent delivery networks,military simulations, and interpreting complex data, including images and videos.

The severe cyclone storm "Phailin" that hit the coast of Odisha on October 12, 2013, brought with it very high speed winds and heavy rainfall that caused extensive damages particularly to houses, standing crops, power and communication infrastructure in the coastal districts of the state. The need to immediately start recovery and reconstruction work after Cyclone Phailin, especially in the affected districts, has prompted the state government, in collaboration with the World Bank and the Asian Development Bank, to initiate an assessment of the recovery needs in order to draw up a comprehensive recovery framework. This rapid damage and needs assessment report details the damage caused due to the storm, and the action taken for effective recovery after the impact. It provides a detailed analysis of the affected sectors, the extent of damages sustained, the reconstruction and recovery needs, and the recovery strategy.

Chapter 1 Blockchain-based Privacy-Protected Reputation Model for Internet of Vehicles -- Chapter 2 Sustainable Blockchain and Supply Chain Management: Integration Issues, Challenges, Potentials and Applications -- Chapter 3 Zero-Knowledge Proofs in Blockchain-Enabled Supply Chain Management -- Chapter 4 A Sustainable Blockchain and Asymmetric Broadcast Encryption-based Secure e-healthcare System -- Chapter 5 Computational Analysis of Interference for Sustainable Operation of Wireless Networks -- Chapter 6 Advanced Techniques for Digital Evidence Preservation: The Power of Blockchain and Machine Learning -- Chapter 7 Quantum Resilience and Distributed Trust: The Promise of Blockchain and Quantum Computing in Defense -- Chapter 8 Integration of Blockchain and the Internet of Things in Healthcare Sector -- Chapter 9 Quantum-Resistant Cryptography to Prevent from Phishing Attack Exploiting Blockchain Wallet -- Chapter 10 Revolutionizing Military Technology: How the Fusion of BlockChain and Quantum Computing is Driving in Defense Application -- Chapter 11 Building Resilient Digital Forensic Frameworks for NoSQL Database: Harnessing the Blockchain and Quantum Technology -- Chapter 12 Revolutionising Gait Analysis with Blockchain Technology: Enhancing the Privacy and Security -- Chapter 13 A Blockchain-enabled Framework to Implement Supply Chains in Digital Land Registry in the Kingdom of Saudi Arabia -- Chapter 14 Blockchain for Secure Payments: A Bibliometric Review -- Chapter 15 Formalized overview of ZX-calculus, the notion of completeness clifford computation-based and one representative application case.

PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products.Design/methodology/approachThe data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study.FindingsThe results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products.Practical implicationsThe research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase.Originality/valueResearch in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.

Ayurvedic indigenous products have grown significantly in the Indian market and seized a large consumer base within a short span of time. There has been a growing sensitivity among consumers in India that the use of Ayurvedic products in routine lifestyle including food products, cosmetics and household activities leads to a healthier life. The present study attempts to understand the perception of consumer for indigenous Ayurvedic products. The study also attempts to identify the underlying factors that influence the purchasing behaviour of consumers. In total, 151 respondents from Delhi-NCR, India, participated in the study. The study reveals that there is a significant influence of brand price, ethnocentrism and social responsibility on the preference of food products. Moderating role of social responsibility and consumer ethnocentrism on brand preference has also been studied. The present article reflects how a pre-launch perception, concern for health and breaking the traditional prototype can influence the perception of consumers. The multi-pronged approach by the government, marketers and other social institutions could break open a huge domestic and global market for Ayurvedic products.

This study has been conducted to study the impact of diary writing on mental health of adolescent girls. A sample of 100 girlsfrom Shri Ram Collage Muzaffernagar (U.P.), who are studying in first year of graduation, was selected from accidental sampling method.Sample was divided into two groups, 50 in experimental group and 50 in control group. Diary writing was selected as the independent variable, which was appliedfor 3 months where girls used to write down their thoughts and feelings; independently 30 minutes each for 5 days a week. Mental health of girls was assessed using the 'Mental Health Inventory'. Statistical analysis of the data was performed using the SPSS software (version 18) the result indicated that there was a significant difference between experimental and control group on the level of mental health of adolescent girls. The findings of this study indicate that the practice of diary writing significantly improved the level of mental health of adolescent girls.

Obsessive Compulsive Disorder is one of the least understood, least diagnosed, most disabling of the anxiety disorders. The aim of present study was to evaluate the effectiveness of holistic approach on Obsessive Compulsive Disorder patients. Holistic approach is an integration of Psychology, Ayurveda and Yogic techniques. Sixty participants with a diagnosis of Obsessive Compulsive Disorder were selected though quota sampling. Participants were received 45 individual sessions of therapeutic interventions of holistic approach. Severity of disorder was measured before and after intervention. The obtained data were statistically analyzed through paired t-test. Results: There where a significant reduction in obsession as well as in compulsion of participants. Conclusion: Holistic Approach is effective intervention and positively associated with durable improvement in obsession and compulsion of participants.