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This book highlights a number of social sustainability issues at different stages of the supply chain, and demonstrates how these issues can be addressed by adopting social sustainability practices in the manufacturing supply chain. In the wake of emerging social issues in developing countries, research on social sustainability has gained importance for academics and practitioners alike. The three distinguishable social sustainability dimensions in manufacturing that emerge as a result of this research provide insights for supply chain managers and practitioners who might otherwise be unaware of what constitutes social sustainability. A better understanding allows supply chain managers to address these issues more appropriately to increase their supply chain competitiveness in the market. The book presents a social sustainability scale that can be used by practitioners to measure supply chain social sustainability to benchmark their supply chains globally. The research also helps academicians to gain an understanding of the social issues related to the manufacturing supply chain, while the social measures developed serve as reference material for policy-makers and sustainability experts in emerging economies.

This paper explores the role of corporate social responsibility and the reporting thereof in the fight against corruption. A special focus is laid on the international endeavors to improve transparency through reporting, and the paper elaborates extensively on the United Nations Global Compact (UNGC), the Organisation for Economic Co‐operation and Development (OECD) Guidelines for Multinational Enterprises and the Global Reporting Initiative's (GRI) Sustainability Reporting Guidelines. Voluntary initiatives, such as the UNGC, the OECD guidelines, and the GRI guidelines, are considered to play an important role in providing the trust‐based informal social norms, without which markets and societies cannot function. Copyright © 2012 John Wiley & Sons, Ltd.

PurposeThis descriptive paper seeks to explore the role of Portuguese academics within corporate social responsibility and disclosure (CSR&D) research. It aims to give some insight into the nature and the extent of research on CSR&D being undertaken by Portuguese authors.Design/methodology/approachThis review specifically targeted international journals to see how much Portuguese research had penetrated the international business, management and accounting (BMA) academic discourse. The research that is reported in this paper is based on an electronic search of the online databases which include journals in these areas. The paper reviews journal articles published in BMA journals over the period 1998 to 2008.FindingsThe paper reaches several conclusions: the volume of published research in international journals is still very low; most papers focus on CSR; research is overwhelmingly empirical in orientation; and most papers focus on Portugal. Hence, there is great scope for expanding the amount of research on CSR&D in Portugal, as well as improving the diversity of its content and its geographical coverage.Research limitations/implicationsThe paper is not expected to be a complete study, but rather a stimulus for future research. It is intended to provide a basis for comparison with further studies on CSR&D research in Portugal with studies from other geographical areas.Originality/valueThe paper provides the first survey on CSR&D research in Portugal. It also provides the first opportunity to reflect on the current state of these still emerging academic fields.

Purpose
This study aims to address the topic of ethics, responsibility and sustainability (ERS) orientation of students enrolled in schools of economics and management master's degrees. It examines the effect of educational background and gender on Portuguese students' orientation towards ERS, as well as the extent to which there is a relation between the scientific area of the master degree in which the student is enrolled and his/her ERS orientation.


Design/methodology/approach
The authors used a sample of 201 students from several master degrees offered by the School of Economics and Management of a large public Portuguese university and analysed their ERS orientation using a survey by questionnaire.


Findings
Findings suggest that there are differences in orientation across gender, with female students valuing ERS more than their male counterparts. Educational background has minimal effects on the responses. It was also found some sort of selection effect in terms of the scientific area of the master degree and ERS orientation.


Originality/value
This study contributes to the literature by analysing the issue of whether students with an educational background in economics and management present different ERS orientation than their counterparts, as well as by examining whether there is some sort of self-selection into the study of disciplines in which ERS orientation is likely to be a week. As far as the authors are aware, this is the first study analysing this type of issue regarding ERS.

Purpose
Based on the data obtained from a questionnaire of 595 people, the authors explore the relative importance of consumers, checking whether socioeconomic variables influence their centrality, detecting the communities within the network to which they belong, identifying consumption patterns and checking whether there is any relationship between co-marketing and consumer choices.


Design/methodology/approach
A multilayer network is created from data collected through a consumer survey to identify customers' choices in seven different markets. The authors focus the analysis on a smaller kinship and cohabitation network and apply the LART network community detection algorithm. To verify the association between consumers' centrality and variables related to their respective socioeconomic profile, the authors develop an econometric model to measure their impact on consumer's degree centrality.


Findings
Based on 595 responses analysing individual consumers, the authors find out which consumers invest and which variables influence consumers' centrality. Using a smaller sample of 70 consumers for whom they know kinship and cohabitation relationships, the authors detect communities with the same consumption patterns and verify that this may be an adequate way to establish co-marketing strategies.


Originality/value
Network analysis has become a widely used technique in the extraction of knowledge on consumers. This paper's main (and novel) contribution lies in providing a greater understanding on how multilayer networks represent hidden databases with potential knowledge to be considered in business decisions. Centrality and community detection are crucial measures in network science which enable customers with the highest potential value to be identified in a network. Customers are increasingly seen as multidimensional, considering their preferences in various markets.