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Purpose. Describe the development of the leading by example (LBE) instrument. Methods. A total of 135 responses from employees of a private corporation working at 11 different worksites were factor analyzed in 2005. Exploratory factor analysis was used to obtain an initial factor structure. Factor validity was evaluated using confirmatory factor analysis methods. A second sample was collected in 2006 from the same population (N = 178) and was used to confirm the factor structure via confirmatory factor analysis. Cronbach's α and item-total correlations provided information on the reliability of the factor subscales. Results. Four subscales were identified: business alignment with health promotion objectives, awareness of the health-productivity link, worksite support for health promotion, and leadership support for health promotion. Factor by group comparisons revealed that the initial factor structure was effective in detecting differences in organizational support for health promotion across different employee groups. Conclusions. Management support for health promotion can be assessed using the LBE, a brief self-report questionnaire. Researchers can use the LBE to diagnose, track, and evaluate worksite health promotion programs.

Purpose. This study tested a repeated-measures application of the Leading by Example (LBE) questionnaire, a self-report instrument measuring organizational leadership support for health promotion. Design. The efficacy of the LBE was tested in a quasi-experimental health promotion intervention trial. Twelve worksites were assigned to three intervention conditions (i.e., control, moderate, high intensity). Setting. The worksites were selected from a large U.S.-based chemical company. Subjects. Baseline data were collected from employees in various job roles in 2005 (N = 125). Follow-up data were collected in 2006 (N = 114) and 2007 (N = 106). Response rates ranged from 54% to nearly three-fourths of potential respondents. Intervention. Worksites assigned to both treatment conditions received changes in the built environment via supports for weight management. Worksites assigned to the intense condition received additional elements designed to impact leadership's support for a positive health promotion climate. Measures. Four LBE factors measuring management support for health were assessed over time. Analysis. The Kruskal-Wallis H-test and analyses of variance/covariance were used to compare LBE scores. Results. Significant changes from baseline to 2006 were identified for the four factors (p = .000) of the LBE. No significant changes were found from 2006 to 2007. Conclusions. The LBE effectively captured perceptions of management support for health. Researchers and practitioners alike should consider using the LBE to track and evaluate perceptions of management support for health promotion.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction -- The Goal of the Book -- Outline of the Book -- References -- Section I: Social Media in Everyday Life -- Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media -- Motivations to Use Instagram and Snapchat -- Strategies to Engage Consumers through Social Media -- Research Methods -- Motivations to Use Instagram and Snapchat in Fashion Brand Publics -- Self-branding -- Fashion Inspiration -- Interaction with Fashion Brands on Instagram and Snapchat -- Conclusion -- References -- Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community -- Social Media and Digital Culture -- History of Dating and Matchmaking -- Tinder -- Tinder, Community, and Companionship -- Story 1 -- Story 2 -- Story 3 -- Conclusion -- References -- Chapter 3: Everything Is an App (Including Us): The Media Ecology of Generation Z -- Introduction -- Media Ecology -- Media Depictions of Generation Z -- Interview of Generation Z Members -- The Myth of Multitasking -- New Media Effects on Generation Z -- Smartphones -- Social Media -- Conclusion -- References -- Chapter 4: Millennials and the Gen Z in the Era of Social Media -- Who Are Millennials and Gen Z and What Are They Looking for? -- Use of the Media: Millennial versus Gen Z -- Digitalization and a New Type of Intelligence -- How to Engage the Two Generations -- Conclusion -- Notes -- References -- Section II: Millennials and Generation Z in Different Contexts -- Chapter 5: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students -- Introduction -- Who Am I and How Do I Communicate? -- Mary Z. Ashlock -- High Tech Creates Meaningful Experiences -- Yi Jasmine Wang -- I'm in Your Online Class, Too.

This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience