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This article asks how the rise in use of SVOD in the United Kingdom during 2020 impacted people's expectations of public service television (PSTV). Drawing on 56 qualitative interviews with 28 UK participants conducted in 2019 and 2020, the article uses the COVID-19 lockdown to explore how disruption to the context of viewing might shape the cultural meanings people attach to PSTV. Challenging dominant approaches that measure audience assessments of public service media (PSM) against normative criteria, this article focuses instead on the processes through which people's cultural meanings about PSTV are formed. Examining the interplay of their encounters with, expectations and evaluations of television, it reveals the divergent meanings our participants brought to linear and on-demand television. The article concludes by examining the implications of these expectations for PSM policy and for the ways in which we research people's viewing experiences and choices amidst the rise of VOD.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction -- The Goal of the Book -- Outline of the Book -- References -- Section I: Social Media in Everyday Life -- Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media -- Motivations to Use Instagram and Snapchat -- Strategies to Engage Consumers through Social Media -- Research Methods -- Motivations to Use Instagram and Snapchat in Fashion Brand Publics -- Self-branding -- Fashion Inspiration -- Interaction with Fashion Brands on Instagram and Snapchat -- Conclusion -- References -- Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community -- Social Media and Digital Culture -- History of Dating and Matchmaking -- Tinder -- Tinder, Community, and Companionship -- Story 1 -- Story 2 -- Story 3 -- Conclusion -- References -- Chapter 3: Everything Is an App (Including Us): The Media Ecology of Generation Z -- Introduction -- Media Ecology -- Media Depictions of Generation Z -- Interview of Generation Z Members -- The Myth of Multitasking -- New Media Effects on Generation Z -- Smartphones -- Social Media -- Conclusion -- References -- Chapter 4: Millennials and the Gen Z in the Era of Social Media -- Who Are Millennials and Gen Z and What Are They Looking for? -- Use of the Media: Millennial versus Gen Z -- Digitalization and a New Type of Intelligence -- How to Engage the Two Generations -- Conclusion -- Notes -- References -- Section II: Millennials and Generation Z in Different Contexts -- Chapter 5: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students -- Introduction -- Who Am I and How Do I Communicate? -- Mary Z. Ashlock -- High Tech Creates Meaningful Experiences -- Yi Jasmine Wang -- I'm in Your Online Class, Too.

This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience