Suchergebnisse

As China′s economic reform continues, foreign trade with China has
expanded rapidly in the past several years. During this period, export
advertising has played an increasingly important role in promoting the
export of Chinese products and services. Since export advertising as a
marketing tool in China′s foreign trade is still in its formative stage,
evaluates its past development and examines its prospects in the future.
Argues that, although Chinese export advertising has developed rapidly
in the past decade, foreign participation in China′s advertising is very
limited. However, the tremendous market potential in China means that
Western businesses need to be part of China′s economic long march. To
this end, pinpoints for Western businesses some managerial implications
arising from the discussion of China′s export advertising.

Presents an exploratory study on travel agents' attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups of agents whose attitudes towards automation differ quite substantially and that these attitudes are related not so much to current use of technology but more to perceived future usage.

Many studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small, commodity based economies. In this study, the situation in New Zealand is considered, in part because it is a small, export and commodity based economy, unlike most countries previously studied. Five different clusters of New Zealand companies were found as related to the stages of internationalization. These include "Worried Beginners", "Half‐hearted Domestics", "Maturing Adapters", "Conservative Exporters", and "Experienced Succeeders". Variables which appear to reflect stages of internationalization are also explored and presented in this study.

PurposeThe purpose of this exploratory study is to examine whether performance of microenterprises located in a microenterprise zone (MEZO) in China is positively related to key management practices, entrepreneurial orientation, marketing capability, and technology capability. The paper aims to introduce the concept of MEZOs as a supplemental tool for governments to strengthen microenterprise activity.Design/methodology/approachA total of 150 randomly selected microenterprises located in a MEZO in Changchun, an industrial city in Northeast China, completed a survey consisting of a three‐part measure of microenterprise performance developed by Zingeret al.and entrepreneurial orientation. Factor analysis was performed on 11 management issues and correlation analysis was performed.FindingsThe study found that key management practices, marketing capability, and technology capability of microenterprises in MEZOs do have a positive impact on performance sales, net profit, and growth.Research limitations/implicationsThe study's results are limited by a sample in one city in one province of China collected in one month. The data are cross‐sectional rather than longitudinal. Sample bias may exist.Practical implicationsThis study is valuable to government officials, policy makers, non‐government organizations and consulting firms as they examine new measures to unleash the economic power of microenterprises.Social implicationsMEZOs need to be explored as one solution to aide microenterprise development to improve the poverty level, create jobs, and stimulate economic activity.Originality/valueTo the authors' knowledge, this is the first exploratory study of the performance of microenterprises located in a MEZO in China. Through research, the factors that contribute to microenterprise performance and success can be better understood and the impact that the MEZO model has on microenterprises can be better delineated.