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Opening with a historical view of consumer behavior and technology, this book examines household technologies and consumption experiences including shopping choices, entertainment outlets and availability, communications technologies and working at home.

"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world" - Provided by publisher

Reviewed are the interactive effects of source credibility & such other variables that affect the communication process as the attitudinal persistence of the credibility effect, the timing of the source's identification, message factors, & individual audience differences. The extent to which these data are ordered by cognitive response & attribution theories is examined. Situations where a credible source facilitates, inhibits, & has no systematic persuasive effect are identified. The explanatory power of cognitive response & attribution theory is demonstrated & these theories provide complementary explanations about how the persuasive mass communication process works. A common language linking these theoretical formulations is advanced which provides a framework for investigating this process. Modified HA.

In this paper the authors examine the population programs of LDCs and the role of the public sector in them. A framework for planning population control in LDCs is developed. Both these topics are examined by drawing upon the Family Planning Program in India. (DSE)

Renommierte Autoren aus Wissenschaft und Praxis haben sich zum Ziel gesetzt, bew hrte Erfolgstreiber f r den Unternehmenserfolg darzustellen und gleichzeitig besondersnachhaltige Ver nderungen aufzuzeigen, damit sie als Chancen f r aussichtsreiches wirtschaftliches Handeln begriffen werden k nnen. Schwerpunktm ig sollen dabei Aspekte ausdem Marketing herausgegriffen und hier wiederum auf Managementinstrumente, die moderneFormen des Internets bieten, fokussiert werden