Suchergebnisse

The article summarizes theoretical aspects of the formation and development of Digital Democracy in Ukraine. The main features of digital democracy are revealed: Digital Democracy assumes that most of its forms are based on the direct participation of citizens in democratic processes; it is characterized by the breadth of coverage of citizens, since everyone connected to the internet space can become a participant in certain democratic processes; one of the essential features of this democracy is its reliance on transparency, informing citizens; Digital Democracy makes the boundaries of individual and public spaces, civil society and state power moving, including the joint search for political solutions, which increases the legitimacy of the latter, etc. Forms of digital democracy can be classified on various grounds, for example, by the source of their origin: forms created by public law institutions in digital reality; forms of democracy in digital reality that have emerged within civil society itself. According to the model of functioning of Digital Democracy: these can be models with mechanisms for using state participation, or based only on civil society, or representing a certain symbiosis of the state and civil society. The content aspects of democratic procedures implemented in digital democracy are revealed: internet voting; network communication of citizens in the internet space; electronic collection of signatures under appeals, petitions, etc.; formation of civil society institutions in digital reality; online conducting of various campaigns, dissemination of political information, mobilization of internet users; online human rights activities; implementation of the controlling function of civil society over various spheres of public life, including state / Municipal Administration through the provision of public disclosure of information in the network (transparency of Information, its availability)and reporting requirements of government structures; implementation of the function of forcing government structures to make decisions produced by civil society, hence, a mixed model of direct and indirect forms of democracy through digital information and communication technologies.

The article considers the features of public relations in local self-government bodies. It is proved that the level of social management directly depends on the specifics of the functioning of public relations services at the local level. The main PR goals for local self-government bodies are defined. A number of trends in the development of public relations of local self-government are clarified: the first trend is their institutionalization, including regulatory and organizational design. The second trend is the expansion of the information and communication resource based on modern technical means and social technologies. The third trend can be considered the formation of information and analytical support for public relations, which is the basis for information and analytical activities of local self – government bodies. It is proved that an absolute transition to symmetrical two-way communications between local authorities and the population is quite possible to achieve if a number of conditions are met: the development of local self-government as a subject of political activity, the decentralization of state power, the participation of citizens in the preparation, adoption, implementation of managerial decisions, the presence of political will among local authorities on the issue of activating the participation of citizens in local self-government. It is proposed to develop a program for the development of public relations of local self-government bodies. It would be advisable to implement such a project in large territorial communities for a period of 3-5 years. This should be a kind of strategy for the development of public relations of the local government, which defines the priorities, goals and main tasks of long-term communication, stages, target groups and work plan with each of them, financing, organizational forms of work, communication directions, functional responsibilities and personnel of public relations services of the local government.

The article considers managerial discourse in the communicative interaction of the state and society. It is determined that in the structure of managerial discourse there are two radically opposed roles in the system of executive management bodies – the subject and object of management or the addressee and recipient of information, since the communication process itself can be traced from these two angles. A number of specific features of management discourse that distinguish it from other types of organizational and managerial activities are clarified, the main ones being impersonality, stability, high level of regulatory regulation, loyalty and state level of responsibility. Managerial discourse, which acts as a link between the state and society, is often identified with the state in the understanding of the general public. Managerial discourse is transformed under the influence of changes in society, but changes in the state and state management bodies are decisive in this process. It is proved that the functions of managerial discourse in the communicative interaction of the state and society are defined by the boundaries of publicity and privacy. The public sphere space can be considered as a management sphere. The boundaries of private space are usually narrowed and localized in a specific location. It is much more correlated with the personality of the individual. Also, management discourse is presented in four component planes: the environment, which means the situation, the type of social event, its purposefulness, ideological and social conditions; the social subject, which is determined by the role relationships, social status, social activity of participants, as well as their personal relationships; the content, including goals and intentions, worldview positions, knowledge of norms and rules of communication, the general fund of knowledge; text from the point of view of such parameters as the topic of speech communication, compositional construction of utterances, attribution to any language genre, and the specifics of the selected language elements for speech interaction).