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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question, The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market. The Luxury Market in Brazil provides a holistic and practitioner approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. It can be assumed that there is no one-fit-all strategy for Brazil. Each market is truly unique and distinctive, and strategies will need to be adapted to these markets. The book explores this concept by offering both a research and management perspective of luxury marketing in Brazil

The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market. The Luxury Market in Brazil provides a holistic and practitioner approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. It can be assumed that there is no one-fit-all strategy for Brazil. Each market is truly unique and distinctive, and strategies will need to be adapted to these markets. The book explores this concept by offering both a research and management perspective of luxury marketing in Brazil.

Sete anos após o terremoto e o tsunami que deflagraram o pior acidente nuclear do mundo desde Chernobyl, as consequências de Fukushima ainda são sentidas no Japão. A crise impactou aspectos variados do cotidiano, como a utilização das mídias digitais, a atuação de movimentos sociais e até a liberdade de imprensa. Contribuiu, ainda, para derrubar o governo e pôr fim a mais duradoura experiência de alternância de poder do Japão moderno. A energia nuclear foi abandonada e posteriormente retomada, e as fontes renováveis receberam estímulo inédito. No plano internacional, a solidariedade conviveu com a desconfiança, afetando até a relação com o principal aliado, os EUA. No Brasil, a preocupação com os 230 mil compatriotas que viviam no Japão à época motivou mobilização ímpar.

UID/HIS/04209/2013 ; This paper seeks to explain the role of the State as a commissioner of furniture for its services and buildings, and by that its impact on furniture design and industry. The Ministry of Public Works, being responsible for the construction of public buildings and installation of government facilities, as well as for its furniture and equipment, is one of the most important agents in this analysis. The second part will give a general view of the quality and capacity of the manufacturers in responding to those challenges. ; publishersversion ; published

<p><strong>Resenha de: </strong>EDWARDS III, George C. <strong>Predicting the presidency:</strong> the potential of persuasive ­leadership. Princeton: Princeton University Press, 2016. 255p.</p>

O presente ensaio está voltado para uma caracterização dos Estudos de Defesa como Atividade Científica, a partir de um contraste com outras áreas. Conclui-se que os Estudos de Defesa, como atividade científica, caracterizam-se pela mobilização de um conjunto de conhecimentos provenientes de outros campos, de modo a enfrentar alguns tipos de problemas muito práticos relacionados às atividades de defesa.