Suchergebnisse

AbstractThe purpose of this research focuses on examining the consumers' perception towards corporate social responsibility (CSR) in a developing country via the case of Vietnam. This study was conducted by face‐to‐face interview, and the questionnaire was mailed directly to consumers who are living in the urban and rural areas in Vietnam. The findings of this research are to clarify consumers' perception of CSR issues in Vietnam based on four dimensions of the CSR definition by Carroll in 1991. Therefore, the results are useful for future researchers about CSR and consumers' perception in a developing country. Although, there have been some previous studies about consumers' perception in both developed and developing countries have been chosen. However, this study has applied Carroll's definition with other approach and compared it with other articles that aim to fill this knowledge gap in Vietnam because Vietnam can represent other developing countries nowadays; besides, those results allow enterprises to understand Vietnamese consumers' perception better.

PurposeThis research study aims to identify and rank the most substantial barriers to implementing green supply chain management (GSCM) in the Vietnamese agriculture industry.Design/methodology/approachThe Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques have been employed for this work to rank the critical GSCM barriers. The rankings were determined based on the expertise and input of ten experts from Vietnamese agriculture firms who participated as respondents.FindingsThis study has identified seven clusters of barriers, which encompass a total of 19 sub-barriers. Among these obstacles, the categories of financial costs and external stakeholders have emerged as the top priority barriers that require immediate attention and resolution. Meanwhile, the technology and strategic management clusters have a relatively weaker impact on GSCM implementation.Practical implicationsThese findings provide valuable guidelines for the top managers in this sector to consider before systematically deciding on the GSCM implementation problems to improve performance and competitive advantage.Originality/valueThis work focuses on considering GSCM barriers for the Vietnamese agriculture industry; hence, it enriches the GSCM literature by offering perspectives from a transitional market, which results in variations in the barriers, categorization and importance ranking.

This study explores the significance of two determinants: Supply Chain Capabilities and Supply Chain Visibility, in the intricate interplay among Supply Chain Resilience, Supply Chain Performance, and Firm Performance. A dataset comprising 221 participants from Vietnamese garment manufacturing firms was gathered and subjected to analysis using the PLS-SEM approach, revealing insights into the modeled complex relationships. The research findings reveal that visibility significantly influences supply chain resilience; while the hypotheses of a positive impact of supply chain visibility and supply chain resilience on firm performance have been rejected. Interestingly, these findings underscore the significant influence of indirect relationships mediated by factors, such as supply chain resilience and supply chain performance. Hence, this study bridges a gap in the existing body of literature and offers practical implications for supply chain management, particularly concerning performance measurement challenges in this sector. The article suggests that the Vietnamese garment supply chain could enhance supply chain and firm performance by focusing on supply chain capabilities and visibility.

Purpose
This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers.


Design/methodology/approach
This study conducted the survey with 453 samples of young consumers in Vietnam, using the partial least squares structural equation modeling approach to evaluate the measurement quality to deal with research objectives.


Findings
The findings of this study demonstrate that cognitive factors positively impact green purchase intentions in Vietnam. Moreover, the analysis revealed that the attitude variable played a mediating role in this model, whereas the social norms factor did not.


Research limitations/implications
This study presents several valuable findings on the green purchase intentions of young Vietnamese consumers. Therefore, the results can potentially advance and strengthen green purchasing theories in the Vietnamese market. Moreover, the recommendations indicate that cognitive factors and e-social interactions are crucial in shaping green purchasing intentions among Vietnamese consumers. Thus, it is suggested that the firms in the Vietnamese market focus on green marketing based on leveraging these factors.


Originality/value
This work provides a valuable contribution to the knowledge related to cognitive and e-social interactions among young Vietnamese consumers. It demonstrates the significant impact of these elements on green purchase intentions through e-commerce.

AbstractThe Company's CEOs are always obsessed with diversification since the early 1960s and this belief is continuing to date. Diversified corporations run multiple businesses to generate various opportunities to gain competitive advantages and differentiate themselves in the market. This study considered the business strategy of business units (BUs) for diversified corporations. Based on the dominating strategy pursued by BUs, this study tried to investigate the level of collaboration between the BUs when these BUs have a similar strategy or different strategy. Thus, this article aims to examine the level of collaboration or coordination between BUs in Indian diversified companies. A survey was carried out with 107 companies for examination and these companies were chosen to be of different sizes and sectors. The findings represent that the level of collaboration is high when the BUs have a similar kind of business strategy while the level of collaboration is low when they have different kinds of business strategies. These findings are useful for the current organizations to seek collaboration between BUs in the diversified corporation.