PREREQUISITES AND FACTORS OF INFLUENCE ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE REGION
Introduction. The ongoing transformational processes are rapidly changing the nature of regional development. This is happening both at the national and regional levels over the past 10 years. In this context, it is necessary to form mechanisms for stimulating social and economic development. This will help to equalize the development of regions. Today, new approaches to reforming the system of managing regional development are identified. For this, the best European experience was used. A separate place among the directions of regional development is occupied by territorial measures. Which are aimed at strengthening the development of regions. In the article the preconditions and factors of influence on social and economic development of the region were investigated. The degree of influence of each factor is determined. As a result, variants of tasks were proposed. Solving such tasks will lead to the achievement of a strategic goal and effective management of regional development.Purpose. The purpose of the article was to explain the need for theoretical studies of the factors influencing the social and economic development of the regions of Ukraine. Practical recommendations on managing the factors of influence on regional development were developed.Results. The socio-economic development of the region is the process of raising the standard of living of its population. This process includes aspects. Increased production and income, changes in the structures of the region, changes in public consciousness. This is an increase in the amount of benefits that the population of the region receives. Therefore, it is necessary to choose a method that will help achieve goals in the future. The factors that have the greatest impact on regional development were considered. Natural and resource factors. Transport and geographic factors. Demographic factors. Environmental factors. Infrastructural factors. Industrial and industrial factors. Financial and economic factors. Military-political factors. Factors of state influence and regional policy. Factors of social, cultural and social activities. Technical and technological factors. Competitive factors. Market factors. Factors of investment attractiveness. Factors of food security. Information factors. Institutional factors. Each of these factors forms the conditions for the existence and life of the regions in a certain quality. And this requires appropriate regulation by the state.Originality. We propose a transition to integrated development of regions. This will help achieve the goals of stable development. The study of each factor will lead to the skills of managing them in a complex. Respond to changes in a timely manner. The role of each factor is constantly changing. Make prompt, correct decisions. In further research, the factors will be investigated.Conclusion. Management of factors influencing regional development will help to build a pleasant investment climate. Which will lead to an efficient, economical regional system. The well-being of the population will improve. Conditions will be created for the preservation of the environment. Achieving stable financial stability. The allocation of factors of influence on the socio-economic development of the region is the basis for effective regional management. It is based on their rational implementation.