Mass media socialization research
Theoretical foundations. Mass Communication Theory and Research: Concepts and Models / by Bradley S. Greenberg and Michael B. Salwen -- Thinking About Theory / by Steven Chaffee -- Violence and Sex in the Media / by Jennings Bryant and R. Glenn Cummins -- Cultivation Analysis: Research and Analysis / by Nancy Signorielli and Michael B. Morgan -- Uses and Gratifications / by Zizi Papacharissi -- The Agenda-Setting Role of the News Media / by Sebastian Valenzuela and Maxwell McCombs -- Building Public Affairs Theory / by Elizabeth L. Toth -- Political Marketing: Theory, Research and Applications / by Bruce 1. Newman and Richard M. Perloff -- Social Science Theories of Traditional and Internet Advertising / by Shelly Rodgers, Esther Thorson, and Yun Jin --