Left/Right Polarity in Gestures and Politics: The Multimodal Behavior of Political Actors in TV Debates
In: Romanian journal of communication and public relations: RJCPR, Band 20, Heft 3, S. 53-71
ISSN: 2344-5440
In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.