Suchergebnisse

Increasing partisan use of TV has created not only a new campaign style, but a new set of pol'al forces potentially capable of effecting widespread change in electoral behavior. The question, therefore, arises as to what effect the use of MM has had on electoral choices. Analysis of 5 sets of nation-wide presidential election survey data from the Survey Res Center (U of Michigan, Ann Arbor) lends support to the traditional intra-election floating voter hypothesis as well as to the more generalized inter-election version-that voters least exposed to current pol'al information via the MM tend to change their vote preferences more readily within a single campaign as well as switch their vote from 1 party to another at 2 successive elections. The same body of data fails to support the 'reformulated' intra-election version recently advanced by Philip E. Converse in 'Information Flow and the Stability of Partisan Attitudes,' in Angus Campbell's ELECTIONS AND THE PO- LITICAL ORDER (New York, NY: Wiley, 1966)-that the least exposed voters are highly stable in their voting preferences. AA.