Suchergebnisse

Created to connect people in a limited academic environment, Facebook rapidly became the world's largest social media network, containing numerous, and highly valued features. Despite its rapid growth and outstanding performance, Facebook has seen better days. In March 2018, the giant was caught up in a large-scale data breach scandal, in which the British political consulting firm Cambridge Analytica acquired the personal data of around 87 million users without their consent and used it for political purposes, namely in the 2016 U.S. Presidential elections but also in the Brexit Vote Leave campaign. The scandal caused Facebook to face the wrath of all those affected by the privacy breach but also of those who were indirectly, in some way, concerned by what happened. Several challenges confronted the company afterwards, such as legal actions for the lack of users' privacy protection. Nevertheless, even if Facebook put in place several measures to prevent such an event from happening again, the biggest challenge was definitely to regain stakeholder's trust and to rebuild the organization's reputation. The crisis response strategies adopted by Facebook were considered not enough to reassure users and all those troubled by the breach. This case study provides appropriate data that allows students to assess the crisis situation and to put themselves in a position of Facebook's CMO, in order to come up with crisis management path suggestions, through the combination of theories and real-life facts. ; Criado para interligar pessoas num meio académico limitado, o Facebook rapidamente se tornou na maior rede social do mundo, contendo inúmeras características muito valorizadas pelas pessoas. Apesar do seu rápido crescimento e performance distinguível, o Facebook já viu melhores dias. Em Março de 2018, o gigante foi apanhado num escândalo de violação de dados em larga escala, no qual a empresa britânica de consultoria política Cambridge Analytica adquiriu os dados de cerca de 87 milhões de utilizadores sem o seu consentimento e usou-os para fins políticos, nomeadamente nas eleições presidenciais dos E.U.A em 2016, mas também na campanha Vote Leave do Brexit. O escândalo fez o Facebook enfrentar a ira de todos os afetados, mas também daqueles que estavam indiretamente, de alguma forma, preocupados com o que aconteceu. Vários desafios confrontaram a empresa posteriormente, como ações judiciais por falta de proteção da privacidade dos utilizadores. Contudo, mesmo com as medidas aplicadas pelo Facebook para evitar a recorrência deste tipo de eventos no futuro, o maior desafio foi definitivamente recuperar a confiança das partes interessadas e reconstruir a reputação da organização. As estratégias de resposta à crise adotadas pelo Facebook foram consideradas insuficientes para tranquilizar os utilizadores e todos os afetados. Este estudo de caso fornece dados apropriados que permitem que os alunos avaliem a situação de crise e se posicionem como CMO do Facebook, para apresentar sugestões de caminhos para a gestão de crises, através da combinação de teorias e acontecimentos reais.

O presente trabalho propôs uma discussão sobre o poder que a mídia tem diante os indivíduos, a qual pode influenciar em sua subjetividade. Propusemos esclarecer de que forma a mídia atuou e tem atuado na vida das pessoas, colocando um lugar de destaque, infiltrando-se e manipulando quase de forma invisível, mas permanentemente influenciando nas relações. Cabe aos profissionais contribuir para o processo do repensar as relações naturalizadas pela mídia que impõe padrões de vida a serem seguidos, de forma a contribuir para a produção de cidadania vivida de forma livre. O debate desse trabalho é de como essa mídia atua para de certa forma adentrar no Poder Judiciário, incitando a "justiça do povo com as próprias mãos", querendo que a sociedade em geral, julgue, sem ser juiz e não usando diversas vezes da ética, tão falada ultimamente e pouco usada nos meios de comunicação, fazendo com que a sociedade e os seres humanos entrem em declínio mesmo sem querer.

Healthcare workers (HCWs) play a central role in global tuberculosis (TB) elimination efforts but their contributions are undermined by occupational TB. HCWs have higher rates of latent and active TB than the general population due to persistent occupational TB exposure, particularly in settings where there is a high prevalence of undiagnosed TB in healthcare facilities and TB infection control (TB-IC) programmes are absent or poorly implemented. Occupational health programmes in high TB burden settings are often weak or non-existent and thus data that record the extent of the increased risk of occupational TB globally are scarce. HCWs represent a limited resource in high TB burden settings and occupational TB can lead to workforce attrition. Stigma plays a role in delayed diagnosis, poor treatment outcomes and impaired well-being in HCWs who develop TB. Ensuring the prioritization and implementation of TB-IC interventions and occupational health programmes, which include robust monitoring and evaluation, is critical to reduce nosocomial TB transmission to patients and HCWs. The provision of preventive therapy for HCWs with latent TB infection (LTBI) can also prevent progression to active TB. Unlike other patient groups, HCWs are in a unique position to serve as agents of change to raise awareness, advocate for necessary resource allocation and implement TB-IC interventions, with appropriate support from dedicated TB-IC officers at the facility and national TB programme level. Students and community health workers (CHWs) must be engaged and involved in these efforts. Nosocomial TB transmission is an urgent public health problem and adopting rights-based approaches can be helpful. However, these efforts cannot succeed without increased political will, supportive legal frameworks and financial investments to support HCWs in efforts to decrease TB transmission.

Healthcare workers (HCWs) play a central role in global tuberculosis (TB) elimination efforts but their contributions are undermined by occupational TB. HCWs have higher rates of latent and active TB than the general population due to persistent occupational TB exposure, particularly in settings where there is a high prevalence of undiagnosed TB in healthcare facilities and TB infection control (TB-IC) programmes are absent or poorly implemented. Occupational health programmes in high TB burden settings are often weak or non-existent and thus data that record the extent of the increased risk of occupational TB globally are scarce. HCWs represent a limited resource in high TB burden settings and occupational TB can lead to workforce attrition. Stigma plays a role in delayed diagnosis, poor treatment outcomes and impaired wellbeing in HCWs who develop TB. Ensuring the prioritization and implementation of TB-IC interventions and occupational health programmes, which include robust monitoring and evaluation, is critical to reduce nosocomial TB transmission to patients and HCWs. The provision of preventive therapy for HCWs with latent TB infection can also prevent progression to active TB. Unlike other patient groups, HCWs are in a unique position to serve as agents of change to raise awareness, advocate for necessary resource allocation and implement TB-IC interventions, with appropriate support from dedicated TB-IC officers at the facility and national TB programme level. Students and community health workers (CHWs) must be engaged and involved in these efforts. Nosocomial TB transmission is an urgent public health problem and adopting rights-based approaches can be helpful. However, these efforts cannot succeed without increased political will, supportive legal frameworks and financial investments to support HCWs in efforts to decrease TB transmission.

The International Standards for Tuberculosis Care define the essential level of care for managing patients who have or are presumed to have tuberculosis, or are at increased risk of developing the disease. The resources and capacity in the European Union (EU) and the European Economic Area permit higher standards of care to secure quality and timely TB diagnosis, prevention and treatment. On this basis, the European Union Standards for Tuberculosis Care (ESTC) were published in 2012 as standards specifically tailored to the EU setting. Since the publication of the ESTC, new scientific evidence has become available and, therefore, the standards were reviewed and updated.A panel of international experts, led by a writing group from the European Respiratory Society (ERS) and the European Centre for Disease Prevention and Control (ECDC), updated the ESTC on the basis of new published evidence. The underlying principles of these patient-centred standards remain unchanged. The second edition of the ESTC includes 21 standards in the areas of diagnosis, treatment, HIV and comorbidities, and public health and prevention.The ESTC target clinicians and public health workers, provide an easy-to-use resource and act as a guide through all the required activities to ensure optimal diagnosis, treatment and prevention of TB.

This paper describes an action framework for countries with low tuberculosis (TB) incidence (<100 TB cases per million population) that are striving for TB elimination. The framework sets out priority interventions required for these countries to progress first towards "pre-elimination" (<10 cases per million) and eventually the elimination of TB as a public health problem (less than one case per million). TB epidemiology in most low-incidence countries is characterised by a low rate of transmission in the general population, occasional outbreaks, a majority of TB cases generated from progression of latent TB infection (LTBI) rather than local transmission, concentration to certain vulnerable and hard-to-reach risk groups, and challenges posed by cross-border migration. Common health system challenges are that political commitment, funding, clinical expertise and general awareness of TB diminishes as TB incidence falls. The framework presents a tailored response to these challenges, grouped into eight priority action areas: 1) ensure political commitment, funding and stewardship for planning and essential services; 2) address the most vulnerable and hard-to-reach groups; 3) address special needs of migrants and cross-border issues; 4) undertake screening for active TB and LTBI in TB contacts and selected high-risk groups, and provide appropriate treatment; 5) optimise the prevention and care of drug-resistant TB; 6) ensure continued surveillance, programme monitoring and evaluation and case-based data management; 7) invest in research and new tools; and 8) support global TB prevention, care and control. The overall approach needs to be multisectorial, focusing on equitable access to high-quality diagnosis and care, and on addressing the social determinants of TB. Because of increasing globalisation and population mobility, the response needs to have both national and global dimensions. ; SCOPUS: re.j ; info:eu-repo/semantics/published

This paper describes an action framework for countries with low tuberculosis (TB) incidence (<100 TB cases per million population) that are striving for TB elimination. The framework sets out priority interventions required for these countries to progress first towards "pre-elimination" (<10 cases per million) and eventually the elimination of TB as a public health problem (less than one case per million). TB epidemiology in most low-incidence countries is characterised by a low rate of transmission in the general population, occasional outbreaks, a majority of TB cases generated from progression of latent TB infection (LTBI) rather than local transmission, concentration to certain vulnerable and hard-to-reach risk groups, and challenges posed by cross-border migration. Common health system challenges are that political commitment, funding, clinical expertise and general awareness of TB diminishes as TB incidence falls. The framework presents a tailored response to these challenges, grouped into eight priority action areas: 1) ensure political commitment, funding and stewardship for planning and essential services; 2) address the most vulnerable and hard-to-reach groups; 3) address special needs of migrants and cross-border issues; 4) undertake screening for active TB and LTBI in TB contacts and selected high-risk groups, and provide appropriate treatment; 5) optimise the prevention and care of drug-resistant TB; 6) ensure continued surveillance, programme monitoring and evaluation and case-based data management; 7) invest in research and new tools; and 8) support global TB prevention, care and control. The overall approach needs to be multisectorial, focusing on equitable access to high-quality diagnosis and care, and on addressing the social determinants of TB. Because of increasing globalisation and population mobility, the response needs to have both national and global dimensions.