Abstract: Based on qualitative and quantitative research with 1,080 youth in the Brazilian cities of Rio de Janeiro, São Paulo, and Porto Alegre, this article analyzes the role of music in the constitution of young people's everyday lives. Focusing on how youth obtain, store, and listen to music, as well as on how they describe the presence of music in their lives, we argue that music – facilitated by digital technology – permeates and gives meaning to young people's lives in a way more pervasive than ever before, to the extent that, in their words, it constitutes the 'soundtrack' of each individual life. We propose to understand this puzzling statement through a material culture framework, and to do so we ask: how do youth currently give meaning to music as a key feature of life, and how do music and the objects through which it is experienced constitute life as such?
"There is evidence of a possible politicisation of consumption in Brazil, similar to what has been occurring in other countries. In this process, consumption attitudes, behaviours, and practices are perceived and used as a way of participation and political action. Theories of post-materialism and hypotheses of mistrust in relation to political institutions have been used as an explanation for this phenomenon. However, little is known about the use of political consumption by young adults in Brazil. To explore this field, a quantitative study was conducted to analyze perceptions, interests, forms of engagement, personal and institutional trust, and political practices of young adults. In this article the study is presented as well as the results obtained. Results show that, in Brazil, involvement in political consumption is low, with little variation regarding social and economic class, age and school level." (publisher's description).
"There is evidence of a possible politicisation of consumption in Brazil, similar to what has been occurring in other countries. In this process, consumption attitudes, behaviours, and practices are perceived and used as a way of participation and political action. Theories of post-materialism and hypotheses of mistrust in relation to political institutions have been used as an explanation for this phenomenon. However, little is known about the use of political consumption by young adults in Brazil. To explore this field, a quantitative study was conducted to analyze perceptions, interests, forms of engagement, personal and institutional trust, and political practices of young adults. In this article the study is presented as well as the results obtained. Results show that, in Brazil, involvement in political consumption is low, with little variation regarding social and economic class, age and school level." (publisher's description)
The aim of the article is to examine the main causes of the crisis in private higher education in Brazil since 2015, characterized by the mass dismissals of teachers, the reduction of salaries of those who remain in private higher education institutions, the overcrowding of classrooms and the greater adhesion of students to distance education in the light of the high costs of classroom-based courses. In addition, one of the objectives is also to offer recommendations for overcoming this situation. The research follows the methodological steps of Sécca & Souza (2009) for the analysis of private higher education in Brazil. The bibliographic research consisted of reading, selecting and organizing topics on the general causes of the crisis of the private higher education sector in Brazil since 2016. The next step was the research of information on specific private higher education institutions in Brazil, divided per region: Southeast, South, Midwest and North / Northeast. The central argument points out that the crisis is closely related to the financial crisis in the country, motivated by the adverse international economic situation and the political chaos caused by allegations of corruption and misappropriation of funds by politicians and businessmen. This forced the Brazilian government to reduce and limit access to student financing contracts drastically from 2015 on, and most students from low-income classes were excluded from entering higher education or had to stop studying. Besides, in the light of a higher number of unemployed people and lower salaries, students were less able to afford the tuition fees of a higher education course at a private institution. To overcome difficulties and attract new students, private higher education institutions can rely on multiple strategies, such as scholarships, alternative financing, discounts for those who pay the current monthly fees and the creation of academic endowments.
The aim of this paper is to examine how innovation was implemented in the city of Rio de Janeiro, in the context of the COVID-19 pandemic, regarding the "new normal" interactions, the urban space and the low touch economy. The main argument indicates that the use of new information and communication technologies to interact with others allowed people to develop social and emotional ties in the light of health precautions. Although many of these precautions were ignored by people using the urban space, some people made new uses of the open natural spaces in Rio de Janeiro to release anxiety and depressive feelings, but the city still faces problems regarding the privatization of public spaces. In the light of the development of the low touch economy, innovation was necessary for many companies to overcome obstacles such as broken relationships with customers, the instant drop in demand, the constraints in supply and production, the political instability and the cash-flow/financial constraints. These solutions included the improvement of the logistic process and alternative branding, the switch to a similar but digital/remote service and the creation of products for other needs of the existing clients.
O artigo objetivou analisar os impactos da formação universitária na inserção profissional de formandos do curso de Administração, tendo em perspectiva o debate teórico mais amplo sobre os efeitos dessa formação na inserção social de seus detentores. Para alcançar o objetivo realizou-se um levantamento, nos anos de 2007, 2008 e 2009, junto a alunos do curso de Administração de uma renomada Universidade particular do Rio de Janeiro, que procurou explorar as possíveis relações entre a obtenção do diploma, a origem social do diplomado e a sua inserção no mercado de trabalho. Foram abordados alunos do último semestre do curso e analisadas variáveis como perfil sócio-econômico; grau de escolaridade dos pais e ocupação atual. Buscou-se identificar possíveis diferenças entre as condições de inserção no mercado de trabalho dos respondentes de maior e menor renda. Os resultados obtidos, não indicaram diferenças entre os postos de trabalho ocupados pelos indivíduos oriundos dos dois grupos, reforçando a premissa de que a educação tem uma influência decisiva na inserção social e profissional.
Com base predominantemente na obra de Reis (2018) acerca da construção de marcas de cidades e na teoria performativa de gênero desenvolvida por Butler (1990), o objetivo é examinar a performatividade da mulher na identidade, na imagem e na reputação da Marca Rio entre 2016 e 2018. O argumento central aponta que, nas manifestações das evidências físicas e simbólicas da identidade da Marca Rio, a mulher é objetificada em face do agravamento da violência contra o gênero feminino na cidade no período em foco. A violência física fica clara no aumento de casos de feminicídio e de violência doméstica contra a mulher, enquanto a violência simbólica evidencia-se na participação marginal das mulheres no mercado de trabalho – no qual permanecem mal remuneradas e concentradas em funções menos valorizadas –; na sub-representação na formulação de políticas públicas no Rio de Janeiro e nas representações culturais sexualizadas da cidade, apesar da maior participação feminina na dimensão sociocultural da identidade carioca. Na imagem da cidade – formada pelos esforços de comunicação da e sobre a marca Rio –, ainda que se tenha uma maior atenção ao gênero feminino nas comunicações de serviços públicos e de engajamento, perpetua-se a quase invisibilidade da mulher nas comunicações de negócios. Os estereótipos generificados e objetificantes que situam a mulher em posições subalternas são gradualmente questionados nas comunicações de visibilidade internacional e de opinião pública, mas tais comunicações ainda se mostram incapazes de contribuir para uma efetiva eliminação de estruturas patriarcais e misóginas vigentes na cidade. Diante do desempenho insatisfatório do Rio de Janeiro no que diz respeito à igualdade de gênero, a reputação da cidade acaba sendo prejudicada quando comparada às avaliações internacionais de outras marcas de cidades. Neste recorte, verifica-se que a construção da identidade e da imagem da Marca Rio, em vários aspectos, é um processo generificado que associa o Rio de Janeiro a um status quo de manutenção e reprodução da desigualdade de gênero na cidade..
PALAVRAS-CHAVE: Marca de cidade. Rio de Janeiro. Gênero.
