Suchergebnisse

Selling advertising space is not the same thing as selling cake mix or steel, but newspaper publishers have much to learn from those engaged in product pricing. Dr. Dunn, associate professor of journalism at the University of Wisconsin, reviews the need for research and open discussion about newspaper space rates.

Broadcasters might do more to reach untapped audiences if they would make use of qualitative analysis such as that given here. Dr. Dunn, now assistant professor of advertising at Wisconsin, collected the data for his Ph.D. thesis at Illinois as part of a larger project of the Institute of Communications Research. *

Data oon the use of newspapers, magazines,radio, TV, & cinema from samples of Me & Uc French & Egyptians are analyzed. A sample of 200 was selected in each country, approximately 50% M & 50% F, & all 18 or older. Income, educ & occup's are typical of the Mc & Uc pop of these countries in general. Me's & Uc's in both countries made more use of newspapers than of any other medium. However, a surprisingly large N of French R's did not see or hear any MM the day of the study. SES as measured by income, educ & occup was not a good predictor of media use by R's in either country. Men spent more time than women on the media. In Egypt, R's showed more interest in media advertising than did those in France. AA.