Suchergebnisse

"The world's population of retirees is increasing dramatically, and the Baby Boom generation is changing everything about this stage of life. Today older Americans hold the largest concentration of personal wealth and spending power, yet marketers tend to have only superficial understanding of their hopes, fears, needs, preferences and dreams. Organizations would be wise to divert some of their focus away from the long-sought-after youth market and turn attention to the already large, rapidly growing, and radically changing customer segment that is today's retirees. This book is the definitive guide to understanding the experiences and ambitions of today and tomorrow's retirees and the products and services that will best meet their needs. The book is for business, non-profits, and other leaders who wish to understand retirees and pre-retirees as customers, clients, workers, and volunteers in order to better engage and serve them."

This book is a series of twelve profound conversations with some of the foremost elder changemakers in the fields of aging and longevity, and it captures the essence of their wisdom and perspectives. Subjects include the individual, social, and systemic dimensions of equity and inequity; averting a new era of mass elder poverty; the efficacy of today's healthcare system for the chronic health challenges of older adults and their families; ageism in the media and popular culture; and the purposeful opportunities and obligations of today's and tomorrow's elders. Each leader candidly reflects on their origins, the fields of aging and longevity, and considers their own aging. This book is of high interest to readers young and old, as we all must come to terms with our aging and the legacies we choose to leave behind. It has the potential to change readers' views on the future of their studies, their work, and their lives.

We are heading toward a talent crisis of unparalleled proportions. In the latter decades of the 20th century, organizations enjoyed an abundance of young workers, fueled by the unprecedented baby boom that stretched from 1946 until 1964. In this century, the baby bust that followed the baby boom is creating a critical shortage of younger workers. At the same time, due to rising longevity and the aging of the baby boom generation, we are now experiencing an unprecedented growth in the numbers of mature workers. And yet, the vast majority of organizations persist in recruiting, training, engagement, and retention strategies that were created and designed for a youthful workforce. New demographic realities require a radical rethinking of our workforce strategies. In this century, the most successful organizations will be the ones that reorient their organizations and workforce strategies to fully capitalize on the powerful growth of the new mature workforce.