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The article is devoted to the consideration of mediatization of collective memory in a digital society. Th e digitalization of culture and communication processes, as well as the use of digital technologies in scientifi c historical research, are changing the ways of constructing ideas about the past in the contemporary world. Media has become the main tool for creating, storing and distributing images of the past, determining the perception of historical reality in the digital age.

Introduction. The social integration of complex technologies is constantly accompanied by the mythologization of innovations and the creation of special discourses that function on the basis of secondary semiotic systems. Traditionally, the trend is associated with philistine (user) discursive practices. The hypothesis of the study is that mythologization is a complex process that takes place not only within the boundaries of non-professional communities, but also in the scientific world. Theoretical analysis. The technological mythology originated in the West in the context of the social sciences and has a predominantly empirical research background. Today several variations of the conceptualization of mythology in relation to technologies have been developed, which need to be significantly supplemented and refined. Empirical analysis. The general research method is the content analysis of the Scopus scientific database in the field of social sciences. The focus was on the topic of artificial intelligence as the main convergent technology. The reference base includes scientific papers for the decade (2010–2020), united by the theme, the subject and keywords. Conclusion. Research practices in the field of artificial intelligence have almost 60 years of history, which allows us to compare the results of analytics in the future, identify genetic patterns and features of scientific discourse, contrast the results of the analysis of Western content and Russian one, by identifying key discursive specifications.

Introduction. Artificial intelligence is a trend of NBIC-convergence and information technologies in particular. Since the 70s of the 20th century it has been a subject of intense debate in the scientific community. A direct indicator of the importance of the topic is the publication dynamics and the annual increase in the number of indexed articles. According to the statistics, Western social sciences are in the top five industry leaders. The purpose of the study is to analyze the Scopus database and identify the key mythologems of the scientific discourse of social sciences (in the field of artificial intelligence). The latter go beyond the boundaries of research norms and standards and express non-reflective research intentions. Methods. The reference base of scientific arti- cles includes works published during the decade (2010—2020). Methods for detecting verbal mark- ers and content analysis were used. At the same time, the emphasis was mainly placed not on quan- titative, but on qualitative analytics as well. The basis for the choice of markers was the frequency of their use in abstracts (abstracts), headings (titles) and keywords. The selection of verbal markers was made in accordance with two conditionally desig- nated categories: «trends», or frequency engineering, technical and social and humanitarian terms, expressing the direction of research practic- es and «mythologemes», or elements of a second- ary semiotic system. Scientific novelty of the study. Scientific novelty is due to the specification of the research subject. In the West, the direction of the so-called «Tech- nological mythology», which focuses mainly on the discourses of art and ideological documents is being developed. The analytics of scientific content makes it possible to remove the existing research limitations of the subject and identify prospects for further study of modern mythology. Content analysis made it possible to identify some extreme- ly general formulations of technological mythologe- mes, which can be refined and concretized. Results. Following the results of the study, a de- scription of three metatrends was made — techno- logical, social and anthropological. All key directions within the boundaries of each trend are listed. At the same time, it is argued that the anthropotrend has a relatively smaller share in the discourse of Western social sciences. As a debatable aspect of the study, five scientific mythologemes were iden- tified and conditionally designated. Interpretations and characteristic examples of the functioning of each are offered. Conclusion. The technological trend is constituted by the data of technical sciences and engineering developments with a social orientation. Sociotrend is determined by the spectrum of technology application areas. The conclusion is made about the diffusion of two trends and the discourses serving these trends. Discursively, the technotrend serves to construct a strictly scientific discourse based not on abstract, but on specific and precise proposi- tions. Particular attention is paid to the discursive mainstream of «smartization», which is characteris- tic of the scientific content of the second decade of the 21st century. Emphasis is placed on the anthro- pological risks of extrapolating «smartization» to specialized practices.

The object of the article is microformats (mainly memes and short stories), consumed by modern people as popular network content. The focus is on the methods and characteristic features of body representation in memes and short stories, and specific cases are examined in detail. It is well known that the designated content is systematically used for short "statements" and, among other things, in auto-presentation terms. Based on microformat analytics data, the authors have documented some trends directly related to body representation practices. These trends still need clarification and addition, but their initial identification will make it possible to contribute to the conceptual matrix of digital studies.

Introduction. The subjects and actors of social re- ality have entered the digital age. This is expressed at several levels: first of all, in objects and technol- ogy, also at the level of everyday life of a modern person and social groups and worldview in general. A philosopher, like no one else, is capable of seeing such transformations and their subsequent reflec- tion. This reflection is carried out simultaneously in the bosom of classical social and humanitarian disciplines, including philosophy, sociology, cultural studies, for example, and in the space of new areas of scientific knowledge. Such a new discipline, the focus of which is digital, is digital anthropology. The article presents a summary of the speeches of the leading speakers of the methodological school "Digital Anthropology: Theoretical and Applied As- pects", which took place in May 2022 at South Ural State University. The purpose of the article is to identify and to analyze possible directions of philosophical reflec- tion of the digital in the context of conceptualizing digital anthropology. Methods. The study is based on general scientific methods, analysis and synthesis, induction, deduc- tion, abstraction. The analysis of the speeches of the speakers of the methodological school "Digital Anthropology: Theoretical and Applied Aspects" was carried out primarily on the basis of the interpreta- tion method and systematic approach. Scientific novelty of the study. The article pre- sents specific steps in building a discourse about digital through analyzing the speeches by Russian philosophers and their subsequent discussion within the framework of the work of the methodo- logical school "Digital Anthropology: Theoretical and Applied Aspects". Results. The exposition of speeches within the framework of the methodological section varied thematically from the ontological, anthropological and axiological aspects of digitalization to specific cases of Internet Studies. As part of the work of the methodological school, the following topics were presented: "The problem of values in digital culture" (Yury Yu. Vetutnev), "Impact content in social media" (Sophia V. Tikhonova), "Construction of ideas about the past in social media" (Denis S. Artamonov), "Repost and like as "alternatives" to traditional scientometrics" (Elena E. Chebo- tareva), "Value-semantic dimension of subjectivity: opportunities and threats of the digital society" (Sergey V. Borisov), "Digital literacy in conditions of surveillance capitalism and Network-centric war- fare" (Kirill E. Rezvushkin), "Feature films and digital technologies: the future of one illusion" (Taras A. Varkhotov). Conclusion. In the work of the methodological school, a wide range of problems related to digital everyday life was identified. These problems actual- ize the axiological, social, anthropological optics of research. All participants of the school showed from different perspectives that new tasks arose for philosophy to comprehend and conceptualize the changing reality. The philosopher, living in the digital space, is able to reflect on the digital and build a discourse about it. In our opinion, the con- cept of digital anthropology claims to take the place of such a discourse.

The article is an overview of the VI Scientific and Practical Conference «Internet beyond 2020» (April 22-24, 2021) organized by the online school of Internet research with the support of the Higher School of Economics. The conference program included workshop reports and round tables on the role of the global network, the evolution of art and education during the COVID-19 pandemic. The conference brought together representatives of social sciences and humanities (sociologists, cultural scientists, linguists), artists, designers, and specialists in the field of Internet studies. The organizers and participants of the conference tried to answer various questions, including the following. Is a modern person witnessing the emergence of fundamentally new anthropological practices? Is it possible to obtain a comprehensive picture of digital realities from single events of Internet studies, as well as predict the emergence and development of yet unknown social and anthropological transformations? Is it possible for a post-pandemic narrative conceptualizing the heterogeneous eventuality of our time to emerge?