Suchergebnisse

The analysis is part of research on communication, especially the one concerning informative media strategy. It is responsible for creating semiotic-discursive construction of reality. Media undertake social discussion, which often leads to relativization of socio-cultural values in society. As a result, some concepts devaluate while others undergo social valuation. Doxa as the basis of social perception continues to be discussed and in some cases particular categorical imperatives are subject to the process of abolishing the taboo or quite the opposite. Such discussion is necessary firstly because of principles which regulate functioning of mass society and secondly because of ideas valued as paradigms of democratic behaviours. The analysis is limited to a number of euphemistic uses in French and Polish informative media. Its purpose is to find out whether euphemistic denominations influence creating particular social attitudes and whether they play a role in creating social identity. The above mentioned problem is directly connected with the phenomenon of information mediatisation in democratic societies. It is closely related to research on the area ideologisation because media create particular images of social reality. The analysis is also embedded in the context of social cognition, mainly by the aspect of appraisal and doxa. ; L'article présente quelques éléments de réflexion susceptibles de contribuer au développement d'une étude sur la portée sociale de l'euphémisation à l'exemple du discours médiatique. L'analyse porte sur quelques emplois euphémiques présents dans la presse française et polonaise (presse magazine et presse d'information générale) et doit répondre aux questions suivantes : les dénomina­tions euphémiques auxquelles les agents médiatiques ont recours provoquent-elles l'instauration de nouvelles attitudes sociales, le changement des stéréotypes ou l'évolution dans les schèmes perceptifs ? Finalement, sont-elles importantes dans la création de l'identité sociale ? Le problème sera discuté d'abord dans le contexte de la doxa propre aux comportements des consommateurs (à l'exemple de la presse féminine) et ensuite, de celle qui est due à la citoyenneté contemporaine (à l'exemple de la presse d'information générale). Dans le second cas, il s'agit de l'emploi des dénominations désignant le statut matrimonial des personnes non mariées. On s'inspire de l'étude faite par Bonhomme et Horak (2009), selon laquelle l'euphémisation s'opère sur le contenu doxal propre à une société.

In this publication we would like to consider the issue of discursive strategy responsible for mediatisation of the migrant crisis currently taking place in Europe, partly as a result of military actions in the Middle East. The first objective is to describe media representation of the European migrant crisis published in the French and Polish press over the last five years. The author especially emphasizes one discursive moment, year 2015, when a significant increase in the number of migrants arriving in Europe occurred. The next task will be to assess the argumentative potential that results from a particular staging of the discussed event. ; In this publication we would like to consider the issue of discursive strategy responsible for mediatisation of the migrant crisis currently taking place in Europe, partly as a result of military actions in the Middle East. The first objective is to describe media representation of the European migrant crisis published in the French and Polish press over the last five years. The author especially emphasizes one discursive moment, year 2015, when a significant increase in the number of migrants arriving in Europe occurred. The next task will be to assess the argumentative potential that results from a particular staging of the discussed event.

The present paper attempts to give an otline of the expressiveness of the discourse encountered in the mass media. Examples are drawn from selected Polish and French periodicals retrieved from the Internet: le Monde, Libération, Tribune, Newsweek, Gazeta Wyborcza. The political stance of these titles is characterized alongside. Main focus is laid on headlines which on account of their localization usually abound most with conspicuous discursive effects, including the ones having specifically expressive character. A priviledged position of the mass media in approaching real life problems is discussed first. Then, various wording techniques implemented in press titles are subject to a thorough analysis. Expressiveness and establishing a particular ranking of values are viewed as two concurrent and close-knit phenomena. Furthermore, expressiveness is shown to reflect current political trends and to comply with main characters of political regime in a given community. Finally, examples exhibiting a high degree of expressive markedness are analyzed. Their peculiar linguistic features result, among others, from delexicalization, NPs exhibiting a strong axiological bias, and neologisms. ; The present paper attempts to give an otline of the expressiveness of the discourse encountered in the mass media. Examples are drawn from selected Polish and French periodicals retrieved from the Internet: le Monde, Libération, Tribune, Newsweek, Gazeta Wyborcza. The political stance of these titles is characterized alongside. Main focus is laid on headlines which on account of their localization usually abound most with conspicuous discursive effects, including the ones having specifically expressive character. A priviledged position of the mass media in approaching real life problems is discussed first. Then, various wording techniques implemented in press titles are subject to a thorough analysis. Expressiveness and establishing a particular ranking of values are viewed as two concurrent and close-knit phenomena. Furthermore, expressiveness is shown to reflect current political trends and to comply with main characters of political regime in a given community. Finally, examples exhibiting a high degree of expressive markedness are analyzed. Their peculiar linguistic features result, among others, from delexicalization, NPs exhibiting a strong axiological bias, and neologisms.