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What is needed to create a more sustainable world for us and for future generations? This is a question araised more often than ten years ago, just because of the concern about humankind's future is blurry, environmental issues become an urgency due to the visible consequences: floods, bushfires without precedent like recent Australian tragedy. The population and governments can no longer ignore these signs and immediate actions are required.The United Nations Sustainable Goals (SDGs) lay out how to eradicate poverty, advance environmental sustainability and provide decent housing, clean water and health care and education to those disadvantaged ones. All UN member states committed to take appropriate measures to make SDGs achievable as soon as possible. However, all beautiful ideals need finance to become a reality. UN estimates about $6 trillion a year to properly address all 17 SDGs, but this amount far exceeds the traditional sources that can be attracted. Therefore, global finance people think that the entire global capitalist system should get involved and contribute. At the core of this idea is the understanding that when businesses apply their expertise to solve problems, create profit and progress can go together for a better society, business and environment. Companies must consider their long-term financial sustainability in light of these global challenges and maintain a healthy environment and workforce. As an example, in SUA the Environmental Business Initiative, the funds to be deployed are $445 billion between 2007 to 2030 to support the transition to a low-carbon sustainable economy. The general public is asking businesses to take sustainability always into consideration in all their decisions. In one study, 81 percent of Millenials said companies must have a major role in driving SDGs[1]. Also, growing evidence shows a correlation between sustainability practices and better financial performance, higher productivity and lower risks[2]. It seems if businesses can deliver profitability, shareholder return than they could support the SDs most relevant to their businesses. Simple as that.[1] https://www.goldstandard.org/sites/default/files/documents/sdg_report_optimized.pdf[2] https://www.spglobal.com/en/research-insights/articles/the-esg-advantage-exploring-links-to-corporate-financial-performance

Migration is a normal social phenomenon; people are leaving their home countries for many reasons, economic wealth-being, life-threatening conditions, social change, or political persecutions. The refugee crisis in Europe makes us rethink how new incoming cohorts of people can be supported not only for humanitarian reseasons but also to ensure them a long-term integration and become economic and social contributors to the receiving countries. From an economic point of view, migration is beneficial due to the incoming labor force brought into the receiving countries, filling the gaps existing in some industries across Europe. Migration inside EU, from a member state to another is normal, free movement of workers is encouraged and support by specific measures. Migration flows coming from outside EU, have created new challenges form member states: how many immigrants can be received in each country? A great debate aroused around the calculation of cota of incoming migrants to be acceptable. In 2018, 634.700 people applied for international protection and lodged in the EU, a 10% decrease compared with 2017, the main countries of origin were Syria, Afganistan, Iraq, Pakistan, and Iran. The first five receiving countries are Germany (222.560 refugees), Italy(128.850 refugees), France (99.360 refugees), Greece (58.650 refugees), United Kingdom (33.780 refugees)[1].

Looking closely on today's economic and social environment one can easily identify some significant drivers such as: population ageing and long active workforce, globalization effects on emerging markets, transparency as necessary approach of any policy making process. Population ageing is one of the greatest trends shaping the 21st century social, economic and political life.

The world economy is still recovering after the 'big crisis', whose effects are visible in many industries, thus making the investors more cautious about new projects.At the regional level, the European Union has developed an ambitious strategy for the coming decades. EU's growth plan aims to deliver a smart, sustainable and inclusive growth, focused on five goals in the areas of employment, education, innovation, poverty reduction and climate/energy.

Today, humanity is facing various challenges when it comes to the development level in different countries or regions. The global economy is bouncing back from a serious crisis, yet still struggling with the unpredictable reminiscences of the crisis. Restarting the economic growth is vital for the global development. But when it comes to "development", are we sure what it really means with respect to different countries? World Bank experts define development through a set of indicators of wealth which reflect mainly the quantity of resources, resource allocation, the effect of production and consumption on people's environment and the like. Different countries have different visions on how to increase the national wealth, therefore the interest in setting development policies may vary from region to region, from country to country. Development is also related directly to people's quality of life: access to education and health care services, employment opportunities, availability of clean air and safe drinking water, and the threat of crime and so on. A sustainable economic growth must be nourished by the fruits of human development such as improvements in human capital along with opportunities for its efficient use: more and better jobs, better conditions for encouraging new and innovative business and greater democracy at all levels of decision‐making[1]. The interdependency between sustainable economic growth and human development is more than obvious, complex and diverse relationships are constantly set, the prerequisites for economic growth or human development are established, and the list is still open. Investing in human capital development is one of the conditions that enable economic growth.[1] SoubottinaT.P., Sheram K.‐ Beyond Economic Growth –Meeting the Challenges of Global Development, World Bank Learning Resources Series, USA, 2000 http://www.worldbank.org/depweb/beyond/beyondco/beg_00.pdf

"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--

The European Union declared the year 2009 – The Year of Creativity and Innovation. Creativity and innovation can move society forward toward prosperity. In this context, we analyzed in our paper the innovation, research & development potential and performance of the Romanian enterprises. After presenting the conceptual framework and statistical sources in EU for innovation and a general overview of Europe seen as a place for research activities, we examined in details the Romania case: a country still in the group of catching-up countries, but one of the growth leaders among this group. In the last part of the paper we focused on research and development data analysis for the 2003-2008 interval, at enterprise level, also with commentaries about the economic and financial crisis impact.