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Abstract
Significant efforts have been made to promote competition in public service sectors, expanding the reach of competition into non-economic fields. Surprisingly little is, however, known about the process by which competition is introduced into such settings. We examine this process, focusing on a Swedish municipality's efforts to implement competition for students among its schools. By incorporating recent theoretical advancements regarding competition as an organized relationship, and utilizing a combination of qualitative and quantitative data, we shed light on the organizational efforts undertaken by politicians and bureaucrats to teach their schools to compete. We find that introducing competition can be complex, time-consuming and that it requires substantial organizational commitment. We highlight the existence of varying perceptions of competition among different stakeholders following its introduction. These findings suggest the need for future research that addresses questions about the costs of, and interests behind, introducing competition, as well as questions about responsibility for the subsequent effects of competition.