Suchergebnisse

The article attempts to highlight the socio-psychological portrait of a Russian worker in creative sphere. The relevance of the research is determined by the contradiction between the desire to develop the creative class and the lack of a clear understanding of the essence of this social group. The methodological basis of the research includes both classic works by R. Florida and modern scientific publications on the study of the creative class by Russian and foreign authors. The analysis of theoretical studies shows the impossibility to establish a clear professional affiliation due to both terminological uncertainty and the rapid digitalization of society during the pandemic years, which led to a change in the position of the creative class and actualized the need to study it. The empirical basis is formed by the data from the online questionnaire survey carried out among the participants of the project of the Agency of Strategic Initiatives (rurban.space) to search and unite representatives of the creative class within the framework of the development of urban space models. The article attempts to outline the peculiarities of the formation of the Russian creative class. The results allow us to describe the portrait of a creative worker as a member of a social group that exists within the framework of traditional socio-economic institutions. The respondents self-identify themselves as representatives of the lower and middle classes, gravitating towards full-time employment within urban agglomerations. When selecting the professional qualities inherent in a creative worker, respondents gave preference to «creativity» and «communicativeness,» completely excluding «tolerance,» which is considered mandatory in Western culture. The data obtained in this study allowed us to rethink the established stereotypes and simplifying heuristics about the nature of creative work and the socioeconomic portrait of a creative worker.

Целью статьи является изучение роли общественного мнения в развитии социальных сетей. В статье анализируется структура общественного мнения в отношении социальных сетей, представляющая собой совокупность мнений различных социальных групп (пользователей, противников, государства и производителей). Дается сравнение их роли. Государство использует телевидение для формирования позитивного имиджа своей политики. Наибольшим вниманием, с правовой точки зрения, пользуются сообщения о применении сетей в акциях протеста. Незначительное влияние противников сетей и рост внимания к производителям вызван широким внедрением социальных сетей в повседневную жизнь. На основе изучения новостных сообщений ТРК «Вести» установлено, что основным трендом общественного мнения является усиление внимания к проблеме безопасности несовершеннолетних пользователей в сетях. Это выражается в освещении правового аспекта (преступления против несовершеннолетних), этического (самоубийства, аддикция, демонстрация сцен насилия над личностью) и педагогического (махинации во время ЕГЭ). Подтверждением внимания к молодежи, как к наиболее важной социальной группе в сетевом пространстве, является и упоминание о молодежной сети «ВКонтакте», и незначительное внимание к «Одноклассникам». ; The purpose of the present article is the analysis of the role of public opinion in development of social networks. In the article the structure of public opinion concerning the networks, representing a set of opinions of various social groups (users, opponents, the state and manufacturers) is analyzed. Their roles are compared. The state uses television for formation of a positive image of the political course. Most of attention, from the legal point of view, is given to messages on the use of networks in protest actions. An insignificant influence of opponents of networks and growth of attention to network manufacturers is caused by their wide implementation in the everyday life. On the basis of research of news messages of the Broadcasting Company «Vesti» it is stated that the basic trend of public opinion is strengthening of attention to the problem of safety of children, being users of networks. It shows in the focus on the legal aspect (a crime against minors), ethical (suicides, addiction, demonstration of scenes of human violence) and pedagogical (frauds during the Unified State Examination). The focus on the youth network «VKontakte» and insignificant attention to «Odnoklassniki» also supports the argument about the youth being the most important social group in the network space.