Suchergebnisse

The article presents the methodology of A. A. Negrishev (2021) for analysis of the degree of conformity of the content of а statement's content with reality. The development of skills in public communication specialists for assessing the authenticity of information texts can be achived by mastering the described procedure.

In a large number of social media and mobile applications, a new hybrid oral-writing formation is emerging, which is called from linguists' written spoken speech with similar features to both written and oral speech, but also has its own distinctive features. This study will illustrate the thematic structure of a conversation using the VoIP application Viber to highlight the most common model of a zig-zag themed organization and its specifics.

The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary perspective of brand management. Based on B. Schmitt's model, important problems in the branding process are posed in order to prove that brand linguistics offers a holistic approach to their study.

In connection with the frequent breach of P. Grice's maxim about truth, the paper seeks answers to the questions of whether Bulgarians recognize the unreliable information in the media and what is the role of linguistic means in the process of interpreting the truth of the messages. The paper also comments on the results of an experiment aimed at verifying the role of three groups of language tools in forming a sense of reliability or unreliability of journalistic information among recipients.

The present study aims to study how the evaluations of the user interface of the Moodle platform evolve over time among its users at the Sofia University "St. Kliment Ohridski". For this purpose, the respondents are divided according to two criteria – students and teachers, on the one hand, and users with more than 1 year of experience or those with 0 to 1 year of experience, on the other. The survey was completed by a total of 123 respondents. The results reveal a seemingly paradoxical trend of increasing criticism of the platform as the duration of user experience increases. A possible explanation for this phenomenon is that experienced users tend to customize their platform, which leads them to encounter more difficulties.

This paper revises the category of the emergent reader in the light of the media theory of reading. The purpose is to find a solution to the long-occurring problems of the readers from the age of the television and the digital age, among which are easier reading refusal, reading incomprehension and susceptibility to manipulation when reading. Methods: Systematic and critical analysis was applied to the studies of the new theory of the First Thousand Days of Life, as well as to the effects of the preliteracy and emergent literacy programs. We also took into account the findings and the recommendations for future research on the developing readers, formulated in the "Stavanger Declaration Concerning the Future of Reading" published in January 2019. The results show that reading foundations are laid much earlier before it was ever thought - a circumstance that is underestimated by parents, politicians, educators and even researchers. Taking into account the increasing risks in the global reading medium, we propose the development of policies for expert trainings on "future image" of the child, professional mentor son home and family reading and personal tutors for reading culture.

The EU's scientific potential is increasingly flowing into the world of new scientific knowledge. The object of this paper is the communication interpretation of the Open Science policy, covering not only access and storage of scientific information and preservation of scientific information, but communication aspects also. Purpose of the study: Establish modern trends in the scientific ecosystem oriented towards facilitating the publication and communication of scientific results. Tasks of the study: Compare new solutions in science communication models in the most popular platforms, and explore what is the alternative to traditional scientific journals. Methodology/approach: The qualitative systematic review (qualitative evidence synthesis), scientific criticism of sociological surveys, methods of analytic and synthetic processing of primary and secondary resources, secondary data analysis and overview of scientific publications available in the libraries worldwide, have been used to obtain data about the impact of new EU solutions: the European Road Map for development of the European Research Area (ERA), the European Strategy Forum for Research Infrastructures (ESFRI), the Organization for Economic Cooperation and Development, etc. A comparative analysis of innovation in publishing platforms was conducted with special attention to the Bill and Melinda Gates Foundation's Gates Open Research platform. Results: The creators of the Gates Open Research platform defend the view of the rapid and socially beneficial effect of new and publicly-accepted scientific knowledge. The cutting-edge solutions are: transfer power from the hands of editors to the hands of the authors; minimize barriers or gatekeepers on the path of the new scientific outcome for society; assessment of the research not in view of the venue of publication but on the basis of the intrinsic value of the completed study; minimize the funds invested in publishing and dissemination. Implications: The conclusions can be important in identifying technological and ideological regularities for optimizing the model of scientific publications and increasing the speed and visibility of any scientific news.